Ed Halsey – VP of Marketing at Genasys, AI Geek & Enthusiast
Ed Halsey is the Vice President of Marketing at Genasys Technologies. With a career spanning two decades, he started as a commercial insurance underwriter at major firms like AXA, Aviva, and Allianz. Ed transitioned into leadership roles in software sales and marketing, focusing on the psychological aspects of consumer decision-making.
He has been instrumental in merging innovation with insurance, particularly through his technology consultancy, Evermore Digital. There, he led a web series educating brokers and insurers about insurtech, AI, and automation. This theoretical expertise was later applied practically as the Chief Operating Officer and Co-Founder of Taveo, previously known as Hubb.
At Genasys, Ed continues his journey as an ‘insurtech evangelist,’ aiming to simplify and enhance the insurance experience for insurers, managing general agents (MGAs), brokers, and their customers. He works under Gavin Peters, the Chief Marketing Officer, contributing to the global marketing strategy and implementation.
Prior Ed Halsey had a COO and Co-Founder of hubb, a challenger broker who are offering commercial clients a unique usage-based broking model. He is a former insurance underwriter, technology salesperson and InsurTech Thought Leader.
He also hosts several digital TV shows, under his Evermore Digital guise, focussed on innovation within the sector.
