Beinsure is a trusted B2B insurance and InsurTech media and market intelligence platform. Since 2006, we have delivered industry news, research, rankings and technology insights for insurance professionals, founders, and decision-makers. The platform was completely relaunched in 2022 as an insurance and insurtech research hub.
Beinsure reaches 400K+ monthly readers and 3M+ annual readers across key insurance markets, based on first-party GA4 data
Partnering with Beinsure connects your brand with a global audience across insurance, reinsurance and InsurTech. Our readers include protection buyers and sellers, service providers, investors, and industry stakeholders.
Our audience: Insurance executives, brokers, reinsurers, Insurtech founders & investors, risk, compliance & technology decision-makers.
Our media can help you raise your brand’s profile, attract new customers, and get direct responses to meet specific campaign targets.
✪ Download Beinsure Media Kit 2026
Work with Beinsure to access new clients, partners and investors, or just associate yourselves with a fast-growing industry focused Digital Insurance Media Platform, to expand your brand awareness across the industry.
Beinsure is aimed at an international audience interested in the topics of insurance and new technologies.
Our editorial team specializes in insurance, reinsurance and InsurTech. We operate under a clearly defined editorial policy and fact-checking process
We accept sponsored materials only within the following sectors and topics: insurance, insurtech, finance, technology, blockchain, cybersecurity.
All materials are subject to editing. The editors reserve the right not to publish material without explaining the reasons.
Beinsure delivers targeted exposure to a professional insurance & technology audience through sponsored editorial, data-driven content, and brand placements.
Advertising on Beinsure.com
Advertising rates depend on format, duration, audience targeting and campaign scope.
✪ Digital PR
For insurers, reinsurers, brokers, SaaS, insurtech, fintech, AI, ML, IoT, technology companies, crypto/blockchain platforms, exchanges, trading firms & Web3 startups
- Press Release (Sponsored): 500+ words. Publication in Sponsored section, indexed & permanent URL
- Sponsored Article / Interview: 1,000+ words. Editorial-style long-form format
- Sponsored Review: 1,000+ words. Product/solution overview format, structured analysis & positioning
Our Differentiation: Unlike competitors that offer sluggish, static publishing cycles, Beinsure delivers unparalleled agility with rapid, same-day content deployment. We blend creative, tech-focused storytelling with a premium, hyper-targeted audience comprising C-level insurance executives, Insurtech founders, and institutional investors. By stripping away traditional corporate fluff, our Digital PR campaigns yield exceptional reader engagement, instant market feedback, and a significantly higher conversion rate compared to legacy B2B outlets.
✪ Annual PR Packages (For Agencies)
- Lite: 6 Articles / Press Releases per year
- Lite+: 12 Articles / Press Releases per year
- Advanced: 6 Articles + 6 Press Releases per year
- Advanced+: 12 Articles + 12 Press Releases per year
Our Differentiation: Our Annual PR Packages move away from the rigid, one-size-fits-all editorial calendars of traditional publishers. Beinsure offers maximum flexibility, adaptive multi-channel distribution, and continuous creative campaign optimization throughout the year. Every package is engineered to deliver sustained visibility within a high-quality decision-maker audience. This continuous omnipresence guarantees superior long-term ROI, dynamic response rates, and measurable lead generation that beats standard banner-and-article bundles.
✪ Sponsorship
Custom sponsorship opportunities available.
- Site Section Sponsorship: Logo placement within selected section, brand visibility across category pages
Our Differentiation: Instead of burying corporate logos on low-traffic, cluttered pages, Beinsure offers high-impact, creative section sponsorships designed for maximum visual retention. We position your brand directly alongside high-intent tech and capital flows, guaranteeing exposure to an elite, unfiltered audience of buyers and investors. This strategic, context-aware placement drives industry authority, increases organic click-through rates, and delivers an immediate boost in B2B inbound inquiries.
✪ Rankings Visibility Solutions
Designed for companies seeking authority positioning within the insurance, reinsurance, startup and insurtech ecosystem.
- Premium Profile Upgrade in Rankings: Enhanced company profile within ranking, logo + 150-300 word company description, website link, featured badge
- Featured Company Placement: Priority visual placement within ranking page, highlighted background + logo, 30-day visibility
- Ranking Distribution Amplification: homepage feature + LinkedIn, X, Facebook, BlueSky promotion
- Top Tier Highlight Box: Dedicated spotlight box above ranking table, logo + short summary + CTA
- Category Sponsor (Branding Only): Logo visibility on selected ranking category pages, no editorial influence
All ranking placements are clearly labeled and do not influence editorial scoring or methodology.
Our Differentiation: While other magazines treat rankings as passive, archived lists, Beinsure actively amplifies your positions using modern digital distribution and real-time social syndication. We don’t just list your company; we creatively highlight your market edge to an active, tech-forward audience. This results-driven amplification ensures your brand stands out instantly to prospective clients, generating a powerful, long-lasting PR ripple effect and a massive competitive advantage.
✪ Data & Research Visibility
- Data Partner Acknowledgment: “Data supported by” credit within research report, logo + link
- Industry Insight Contribution: Executive quote included in report (subject to editorial approval), logo mention in contributor section
- Sponsored Data Visualization: Branded chart or infographic within report, clearly labeled as sponsored
Our Differentiation: Beinsure transforms dry market data into highly engaging, creative data visualizations and insights that capture immediate attention. We bridge the gap between complex insurance numbers and busy corporate decision-makers who value clarity and speed. By publishing your research on a platform trusted for forward-looking tech analytics, we ensure your insights achieve top-tier visibility, unmatched industry authority, and a high-response rate from serious enterprise partners.
✪ Industry Reports – Sponsorship Options
- Report Sponsor: Logo on cover, brand mention in introduction, homepage featured placement (7 days)
- Co-Sponsor: Logo on report landing page
- Exclusive Report Sponsor: Category exclusivity, logo on cover + inside pages, dedicated newsletter blast, homepage feature (14 days), LinkedIn, X, BlueSky amplification
✪ Lead Generation Add-Ons
- Gated Report Access: Lead capture form integration, shared qualified leads (agreed criteria)
- Dedicated Landing Page: Custom sponsor-branded landing page, hosted on Beinsure, lead tracking integration
Advertising does not influence editorial rankings.
✪ Display Advertising
High-visibility placements across Beinsure. Advertising rates depend on placement, duration, share of voice, and availability.
- Header Banner: 1100×130
- In-Content Banner: 300×500
- Sidebar Banner: 300×300
- Share of Voice option / Monthly discount / Geo-targeted placements
400,000+ monthly users. Global readership (US, UK, EU, Asia, LatAm). Insurance executives, brokers, reinsurers, Insurtech founders & investors, Risk, compliance & technology decision-makers
✪ Additional Opportunities
- Homepage featured placement
- Dedicated campaign packages
- Custom visibility programs
Important Notes
- All sponsored materials are clearly labeled.
- Editorial rankings are independent and not influenced by advertising.
- Pricing listed as “from” and may vary depending on scope and campaign requirements.
- Rates subject to availability
The price of advertising placement depends on the individual request and the volume of the advertising campaign.
Our contact to discuss pricing and advertising options: [email protected]
Beinsure successfully scaled into the Europe, US, UK and Canadian insurance markets, building a global audience in a highly competitive industry.
Beinsure #1 in the TOP 5 Largest InsurTech Media by Audience
| Rank | InsurTech Media | Geo | Monthly Audience | DR |
| 1 | Beinsure | US | 400K | 75 |
| 2 | Coverager | US | 66K | 66 |
| 3 | Insurtech Insights | UK | 40K | 63 |
| 4 | Digital Insurance | UK | 15K | 72 |
| 5 | Insurtech Digital | UK | 13K | 58 |
Beinsure #2 in the TOP 10 Largest Insurance Media by audience
| Rank | Insurance Media | Geo | Monthly Audience | DR |
| 1 | Insurance Business | US | 410K | 82 |
| 2 | Beinsure | US | 400K | 75 |
| 3 | Insurance Journal | US | 265K | 83 |
| 4 | Business Insurance | US | 95K | 77 |
| 5 | Insurance NewsNet | US | 66K | 77 |
Beinsure Audience: 3M annual readers
Beinsure Audience: 400K+ monthly visits
Target Group
✪ 31% female, 69% male
✪ 30% of visitors are 24-34 year olds, 50% are 25-44 year olds
✪ United States 57%, United Kingdom 23%, Canada 6%, Germany 4%, France 2%
✪ Interests: 55% Finance, Business, Insurance, Banking & Software Services
✪ Sessions by device type: 67% Mobile, 31% Desktop, 2% Tablet
Geo and Top locations of Beinsure readers
Demographic details: Top 10 Country
| Active users | Views | ||
| Total | 417,175 (100%) | 619,882 (100%) | |
| 1 | United States | 238,034 (57.08%) | 342,330 (55.22%) |
| 2 | United Kingdom | 95,894 (23.09%) | 142,395 (22.97%) |
| 3 | Canada | 22,966 (5.53%) | 34,457 (5.56%) |
| 4 | Germany | 17,753 (4.27%) | 27,067 (4.37%) |
| 5 | France | 7,739 (1.86%) | 11,731 (1.89%) |
| 6 | Australia | 6,253 (1.51%) | 9,220 (1.49%) |
| 7 | Switzerland | 5,725 (1.38%) | 8,825 (1.42%) |
| 8 | Austria | 5,130 (1.24%) | 7,728 (1.25%) |
| 9 | Italy | 3,319 (0.8%) | 5,041 (0.81%) |
| 10 | Belgium | 3,244 (0.78%) | 4,902 (0.79%) |
Demographic details: Interests
| Interests | Active users | Engagement rate | |
| 1 | Banking & Finance/Avid Investors | 62.87% | 52.88% |
| 2 | News & Politics/Avid News Readers/Avid Business News Readers | 38.14% | 53.04% |
| 3 | Technology/Technophiles | 31.07% | 52.21% |
| 4 | Travel/Travel Buffs | 26.49% | 52.33% |
| 5 | News & Politics/Avid News Readers/Entertainment News Enthusiasts | 26.34% | 54.12% |
| 6 | Sports & Fitness/Sports Fans/Soccer Fans | 25.75% | 54.65% |
| 7 | News & Politics/Avid News Readers | 23.56% | 47.19% |
| 8 | Lifestyles & Hobbies/Business Professionals | 20.59% | 56.2% |
| 9 | Lifestyles & Hobbies/Shutterbugs | 20.13% | 48.87% |
| 10 | News & Politics/Avid News Readers/Avid Political News Readers | 19.5% | 54.95% |
Beinsure marketing channels
The top traffic source to Beinsure.com is organic search, driving ~70% of visits by month, and direct is ~30% of traffic.
Contact us for more information and advertising options: [email protected]
FAQ
Beinsure is a digital media platform focused on insurance, reinsurance, and insurtech. We deliver news, reviews, ratings, and insights on insurance and InsurTech for those interested in insurance, and technology.
By positioning your brand with Beinsure, you gain access to a global readership, including buyers, providers, and investors in insurance, cyber, and InsurTech. Beinsure helps elevate your brand, attract new clients, and drive campaign-specific responses.
Beinsure offers diverse advertising options, including banners and native ads. Digital PR includes articles, reviews, and interviews. Banner formats include 1200×120, 600×300, and 300×600.
Beinsure ranks #1 in the top 5 InsurTech media globally and #2 in the top 77 re/insurance media based on audience reach and influence in the industry.
Beinsure attracts more than 417,000 monthly visits (as an August, 2026), with 69% male and 31% female visitors. The primary age group is 25-44 years, and the top locations are the US, Europe, UK, Canada.
