Cathay has launched a one-stop insurance platform that lets members compare and buy insurance products from strategic partners while earning Asia Miles. The platform brings insurance into Cathay’s wider loyalty ecosystem.
To mark the launch, Cathay is introducing a limited-time Shield for Miles Lucky Draw. The campaign offers more than 400 prizes with a total value above 1.5 mn Asia Miles.
The platform is designed to support members across everyday and travel-related needs. It brings together travel, health, home, motor, and personal accident insurance in one digital destination.
Cathay said the platform gives members a simpler way to purchase coverage and continue earning rewards. The company is positioning insurance as part of its broader customer lifestyle offering.
The platform includes insurance products from Cigna Healthcare, Chubb, and Zurich Insurance. Cathay said the solutions were selected through its network of strategic insurance partners.
Members can select and buy coverage through a streamlined digital process. The platform also includes support for policy management and claims.
Insurance purchases made through the platform allow members to earn Asia Miles. Some purchases may also provide travel rewards such as flight credits.
Cathay said the offer extends the Asia Miles ecosystem beyond travel. The company wants members to connect protection, rewards, and daily financial decisions in one place.
Cathay Director Customer Lifestyle Vivian Lo said the platform combines trusted protection, digital convenience, and Asia Miles rewards. She said members can buy insurance through Cathay while earning miles and other benefits.
Cathay is dedicated to enriching our members’ experiences, ensuring they enjoy a rewarding journey that truly elevates their lives. Our new one‑stop insurance platform brings together trusted protection, digital convenience and Asia Miles rewards in one place
Vivian Lo, Cathay Director Customer Lifestyle
“By purchasing insurance through Cathay, members can enjoy reliable coverage while earning Asia Miles and exclusive Cathay benefits, giving the same confidence and peace of mind they expect from our other services, and making protection a natural part of their everyday lives,” Vivian Lo said.
Lo said the platform gives members the same confidence and peace of mind they expect from Cathay’s other services. She said the company wants protection to become a natural part of members’ everyday lives.
Cathay plans to add more insurance solutions and partners over time. The company said the expansion will follow members’ changing needs across different parts of their lives.
