US fintech Imprint has raised $130 mn in new financing at a valuation of approximately $1.9 bn as it expands its payments, loyalty and customer intelligence platform and develops financial products designed for AI-driven commerce.
The funding round was led by existing investor Khosla Ventures, with participation from Hedosophia, Ribbit Capital, Spice, Thrive Capital and new investor Positive Sum.
Imprint plans to use the capital to introduce additional payment options, strengthen its AI capabilities and expand access to co-branded financial products.
- Imprint secured $130 mn in financing led by Khosla Ventures, reaching a valuation of approximately $1.9 bn.
- The fintech serves more than 2 mn members, while spending on its co-branded cards more than doubled between 2025 and 2026.
- Imprint is expanding into agentic commerce with AI-enabled payment tools and launching Imprint Access for consumers with limited credit histories.
Founded in 2020, the company develops payment and loyalty programs that allow retailers and consumer brands to offer customized credit cards, rewards and financial services.
Imprint currently serves more than 2 mn members and works with brands representing over $500 bn in annual US consumer spending.
Imprint expands partnerships with major US brands
Since the beginning of 2026, Imprint has introduced programs with Albertsons Companies, Fanatics, Kroger and Shell. Its latest launch is the Fanatics American Express Card, which debuted this week.
Across its partner portfolio, total cardholder spending more than doubled between 2025 and 2026. The proportion of purchases made using Imprint cards at participating brands’ checkouts tripled over the past year.
The company has also expanded its financing infrastructure, adding $1.5 bn in incremental warehouse capacity and pricing its second AAA-rated asset-backed securitization.
According to Imprint, investor demand for the securitization was nearly five times the size of the offering.
The additional financing capacity supports the expansion of its credit card programs as the company brings more customers onto its platform.
Imprint operates its own technology infrastructure covering credit origination, risk management, servicing and rewards. This allows brand partners to customize financial products, loyalty incentives and customer experiences without relying entirely on traditional card program infrastructure.
AI agents and payments become a focus for Imprint
Imprint is expanding its platform as AI assistants begin influencing how consumers compare products, manage finances and complete purchases.
Agentic commerce could account for up to $1 tn in US retail revenue by 2030, according to projections cited by the company.
This development raises questions for retailers about how they can maintain direct relationships with customers when AI agents increasingly participate in purchasing decisions.
Imprint’s strategy combines payment data, customer intelligence and loyalty programs to help brands identify purchasing patterns and offer personalized rewards.
“From AI chats to personal agents, every digital touchpoint is quickly becoming personalized,” said Daragh Murphy, founder and CEO of Imprint. Murphy said the financing would support additional ways for brands to engage customers regardless of their preferred shopping or payment methods.
The company has introduced a Model Context Protocol (MCP) server that allows AI agents to securely access members’ rewards, virtual cards and transaction histories.
The system includes controls enabling customers to review and authorize purchases initiated by AI agents.
Imprint is also using AI internally to accelerate software development. According to the company, its engineering velocity, measured by the speed at which ideas become production software, has tripled over the past 18 months.
Patrick O’Shaughnessy, CEO and partner at Positive Sum, said AI would make it easier for consumers to compare competing products and offers, increasing the importance of customer loyalty.
He pointed to Imprint’s proprietary technology, established brand partnerships and growth as reasons for the investment.
Imprint launches credit product for consumers with limited credit histories
Alongside the funding announcement, Imprint introduced Imprint Access, a credit product designed for consumers who are new to credit or rebuilding their credit histories.
The product is backed by a refundable deposit and gives eligible customers access to the same ongoing rewards offered through participating brands’ unsecured credit cards.
Customers who use the product responsibly can establish or improve their credit histories and potentially qualify for an upgrade to an unsecured card.
The company cited estimates that approximately 32 mn Americans have little or no credit history, limiting their access to conventional financial products.
The opportunity is substantial within the US co-branded credit card market. The country’s 10 largest co-branded card programs alone account for more than $1.1 tn in payment value.
Imprint plans to use its expanded financing resources and technology platform to reach customers who may not qualify for traditional unsecured credit cards.
Fanatics and Fetch report stronger customer engagement
Imprint’s recent partnership with Fanatics illustrates its approach to designing payment products around specific customer groups. The newly introduced Fanatics American Express Card combines financial services with rewards tailored to sports fans.
Glenn H. Schiffman, executive vice president, chief financial officer and director of Fanatics, said Imprint’s technology allowed the company to develop a card program aligned with its customers and commercial strategy.
The program is intended to strengthen relationships with fans through rewards linked to their purchasing behavior and interests.
Fetch, another Imprint partner, has reported increased cardholder engagement through its program.
Rachel Ehrlich, general manager at Fetch, said the partnership had contributed to greater customer loyalty and lifetime value. She also credited Imprint with regularly introducing new products and capabilities.
The latest $130 mn investment will support Imprint’s efforts to expand these partnerships, introduce additional credit and payment products, and develop infrastructure for transactions involving AI agents.
Its immediate expansion includes Imprint Access and the newly launched MCP server, extending the platform beyond conventional co-branded credit cards into credit accessibility and AI-assisted commerce.
