Amazon announced a new Prime membership benefit that brings medical care to Prime members from One Medical. It’s a health care experience designed around customers, with a care team that’s on call and ready for members when and where they need them, according to Amazon.
Prime members can subscribe to a One Medical membership for $9 a month, or $99 annually, on top of their existing Prime membership. And the savings extend to the whole family.
Prime members can add up to five additional memberships, each costing just $6 a month (or $66 annually—up to $133 off the standard fee). That’s up to 50% savings on One Medical’s membership for the first member and up to 67% for each additional membership.
One Medical, the health care business Amazon acquired last year for $3.9 bn, has been reinventing the health care experience to make it easier for people to get the health care they need—from preventive care, to addressing immediate concerns, to managing chronic conditions like diabetes.
Whether you need to connect with a health care provider about your child’s fever in the middle of the night, quickly message your primary care provider to address a health care concern, or stay on track with your overall health goals, Prime now has a health care benefit that fits into your family’s life
Neil Lindsay, senior vice president, Amazon Health Services
The One Medical membership covers unlimited access to 24/7 on-demand virtual care, including video chats with licensed providers within minutes and an easy in-app “Treat Me Now” feature that lets members get fast care for common concerns like cold and flu, skin issues, allergies, urinary tract infections, and more.
Virtual care is available nationally, and members don’t incur any additional costs for on-demand virtual care services—it’s all covered by the membership. And One Medical’s app makes it easy for members to navigate care and stay on top of their health journey—from prescription management, secure messaging with providers, follow-up action items after appointments, and more.
Amazon slashed the subscription plan’s price from $144 for an annual subscription that it offered Prime members in July. Prime members can add up to five additional One Medical members, each for $6 a month. For non-Prime members, access to One Medical is available for $199 a year.
When it is easier for people to get the care they need, they engage more in their health and realize better health outcomes
Neil Lindsay
“That’s why we are bringing One Medical’s exceptional experience to Prime members—it’s health care that makes it dramatically easier to get and stay healthy”, said Neil Lindsay.
The program launch is the latest attempt by Amazon to get into the healthcare business.
In 2021, Amazon announced plans to expand into in-person medical care with the Amazon Care program, but ultimately shut it down after failing to connect with larger companies and more customers.
In November 2020, the e-commerce giant launched Amazon Pharmacy, and in November 2022, it announced Amazon Clinic, a virtual healthcare marketplace.
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