
Haven Life, a digital life insurance agency backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual), announced a new partnership with Origin8cares (Origin8), a fully online insurance agency and network of licensed agents, to help Americans confidently protect the financial security of their loved ones more simply and efficiently by harnessing the power of digital solutions and human expertise.
This partnership will further Haven Life’s commitment to simplifying the life insurance journey
Haven Life Insurance Agency is a life insurance agency that gives partners the flexibility of a start-up’ backed by MassMutual with the strength and stability of a 170+ year-old life insurance company.
Haven Life is committed to making life insurance more convenient for how consumers want to do business today.

The Origin8 team’s experience and attention to detail during the insurance buying process is a huge complement to our innovative platform and products
Wade Seward, Head of Distribution Strategy at Haven Life
This partnership will further Haven Life’s commitment to simplifying the life insurance journey and helping customers protect the financial security of their loved ones.
Origin8’s similarly customer-centric approach matches people with insurers and advocates who are licensed insurance agents.
Customers enjoy the convenience of a fully online application and purchasing process, as well as one-on-one human support throughout their life insurance journey.
We’re on a mission to make the life insurance journey simple and accessible for as many individuals and families as possible, and providing an enjoyable purchasing experience for our customers is a key part of delivering on that promise.
Randy OConnor, Founder and CEO of Origin8cares
Among Americans of all ages, a top barrier to purchasing life insurance is that they simply “haven’t gotten around to it.”
Digital solutions are key in bridging the insurance coverage gap, making it faster, easier and offering the instant gratification that customers expect in other aspects of their lives.
This announcement follows a slate of recent Haven Life partnerships with providers focused on increasing the accessibility and affordability of life insurance, including Veteran-founded agency Suriance and cloud-banking services provider Blend.