Cloud computing technology gives users access to storage, files, software, and servers through their internet-connected devices: computers, smartphones, tablets, and wearables. Cloud computing providers store and process data in a location that’s separate from end users.

Cloud computing is a big shift from the traditional way businesses think about IT resources.

The benefits of cloud computing are changing the landscape of business. In a world where customers demand personalized marketing and instant and impeccable service, it’s fast becoming not just the best way to drive successful and innovative businesses, but the only way.

Essentially, cloud computing means having the ability to store and access data and programs over the internet instead of on a hard drive.

This means businesses of any size can harness powerful software and IT infrastructure to become bigger, leaner, and more agile, as well as compete with much larger companies. Unlike with traditional hardware and software, cloud computing helps businesses stay at the forefront of technology without having to make large investments in purchasing, maintaining, and servicing equipment themselves.

7 common reasons organizations are turning to cloud computing services

1. Cost

Cloud computing eliminates the capital expense of buying hardware and software and setting up and running on-site datacenters—the racks of servers, the round-the-clock electricity for power and cooling, and the IT experts for managing the infrastructure. It adds up fast.

2. Security

Many cloud providers offer a broad set of policies, technologies, and controls that strengthen your security posture overall, helping protect your data, apps, and infrastructure from potential threats.

3. Speed

Most cloud computing services are provided self service and on demand, so even vast amounts of computing resources can be provisioned in minutes, typically with just a few mouse clicks, giving businesses a lot of flexibility and taking the pressure off capacity planning.

4. Productivity

On-site datacenters typically require a lot of “racking and stacking”—hardware setup, software patching, and other time-consuming IT management chores. Cloud computing removes the need for many of these tasks, so IT teams can spend time on achieving more important business goals.

5. Global scale

The benefits of cloud computing services include the ability to scale elastically. In cloud speak, that means delivering the right amount of IT resources—for example, more or less computing power, storage, bandwidth—right when they’re needed, and from the right geographic location.

6. Performance

The biggest cloud computing services run on a worldwide network of secure datacenters, which are regularly upgraded to the latest generation of fast and efficient computing hardware. This offers several benefits over a single corporate datacenter, including reduced network latency for applications and greater economies of scale.

7. Reliability

Cloud computing makes data backup, disaster recovery, and business continuity easier and less expensive because data can be mirrored at multiple redundant sites on the cloud provider’s network.

Cloud Technologies is the delivery of computing services — including servers, storage, databases, networking, software, analytics, and intelligence — over the Internet to offer faster innovation, flexible resources, and economies of scale.

You typically pay only for cloud services you use, helping you lower your operating costs, run your infrastructure more efficiently, and scale as your business needs change.

The power of cloud computing is amplified when paired with mobile technology. Because there’s no physical equipment or software to install, you can sign in and work from any computer, anywhere. With apps, you can access important files from mobile devices, so wherever you go, higher productivity follows.

With all the advantages of cloud computing, there’s one that stands out most: It gives companies the freedom to focus on their customers. When everyone in your company is on the same page, your customers’ needs are met faster.

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