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Insurance Marketing

Marketing plays a key role in insurance market to meet supply and demand, because insurance products are products that are not seen, not touched, but exist only in the form of pledges. Selling a promise requires a confidence, a belief that the service provider will be realized if the loss will occur.
Insurance marketing is all about marketing the insurance service to attract more customers, which leads to profit generation. An insurance organisation survives and thrives in the competitive market with innovative insurance marketing techniques.