Big Data technologies can be used for creating a staging area or landing zone for new data before identifying what data should be moved to the data warehouse.
Ability to process Big Data in DBMS brings in multiple benefits, such as:
- Businesses can utilize outside intelligence while taking decisions
- Improved customer service
- Early identification of risk to the product/services, if any
- Better operational efficiency
Access to social data from search engines and sites like facebook, twitter are enabling organizations to fine tune their business strategies.
Traditional customer feedback systems are getting replaced by new systems designed with Big Data technologies. In these new systems, Big Data and natural language processing technologies are being used to read and evaluate consumer responses.
In addition, such integration of Big Data technologies and data warehouse helps an organization to offload infrequently accessed data.