Organizations of every type, size, and industry are using the cloud for a wide variety of use cases, such as data backup, disaster recovery, email, virtual desktops, software development and testing, big data analytics, and customer-facing web applications.
For example, healthcare companies are using the cloud to develop more personalized treatments for patients. Financial services companies are using the cloud to power real-time fraud detection and prevention. And video game makers are using the cloud to deliver online games to millions of players around the world.
Twitter is a popular microblogging service with a lot to offer. Its advertising platform hosts billions of ad events daily and, according to Statista, in 2020 it generated $3.2bln in advertising service revenues. Offering a lot more than just ad placements, Twitter has a variety of tools for measuring metrics and performance, analytics, APIs, dashboards.
eBay is a multinational e-commerce leader based in the US that offers its services for their 175m of active buyers in 190 markets worldwide. It’s more than just an e-commerce website, as it allows its customers to get the best deals through its signature bidding system.
PayPal serves more than 300 mln users worldwide having processed over 3.74 billion transactions in just the first quarter of 2021. From the standpoint of a single user, PayPal is just a convenient service for online payments.
The streaming entertainment giant, Netflix has secured 53.5% of the global on-demand streaming market, capturing audiences worldwide with critically acclaimed films, the latest box office releases, and original series.
Pinterest has been utilizing cloud computing since its early days. This service has been initiated as the online pinboard to accumulate and aggregate massive amounts of data from all around the web. Cloud computing allowed the service to grow at a staggering rate and handle heavy amounts of traffic on the daily.
The Coca-Cola company moved to public cloud in 2014 after a splurge in traffic during the Super Bowl proved keeping all the data on premises unsustainable in times of high demand.
Gameloft is a France-based video and mobile game development company that mainly provides online entertainment services. The kind of service predisposes the need for a well-managed infrastructure that ensures zero downtime deployment and is able to manage high spikes in traffic during new game launches where the servers can experience up to 50x increase in traffic.
Etsy is a popular e-commerce site for all things vintage and handmade. It has created a marketplace for craftsters and sellers worldwide. This ever growing online community serves millions of people and makes it possible for just about anyone to start an online shop and make a living selling unique items.