Swedish AI startup Pit building custom enterprise software, emerged from stealth with $16 mn in seed funding led by Andreessen Horowitz.
The round also included Lakestar, members of the Stena and Lundin families, plus angel investors from OpenAI, Anthropic, Google, Deel, and Revolut.
Founded in 2025 by Adam Jafer, Filip Lindvall, Fredrik Hjelm, Anton Öberg, and Fredrik Olovsson, Pit comes from a team of former operators at Voi Technology, Klarna, and iZettle.
The company focuses on enterprise workflows that remain manual despite years of spending on digital transformation.
Pit is an AI “product team as a service” that builds systems to run enterprise operations. It replaces manual workflows like spreadsheets, emails, and approvals by learning how a business works and automating core processes so teams can focus on higher-value work.
Pit argues that spreadsheets, email systems, and fragmented SaaS tools still shape too much operational work.
According to Beinsure analysts, many enterprises now want software that matches their internal processes, rather than another generic tool workers have to bend around. It’s a familiar complaint, with a new AI budget attached.
The company positions itself as an AI product team as a service. Instead of selling standard automation products, Pit builds production-grade systems tailored to company-specific workflows.
The goal is to replace manual processes with custom software that learns how a business operates and then automates routine work.
Its platform includes Pit Studio and Pit Cloud. Pit Studio analyses workflows and generates custom software. Pit Cloud provides secure infrastructure with single sign-on, role-based access, audit logs, and compliance support for enterprise deployments.
Pit already works across logistics, telecom, healthcare, e-commerce, and industrial sectors. Customers include Voi, Tre, Stena Recycling, and Kry.
The company says early deployments delivered major time savings, higher invoice acceptance rates, and efficiency gains across operational teams.
With the new funding, Pit plans to expand globally and deepen its work with large enterprise customers. The company’s pitch sits close to a bigger enterprise software shift: AI is moving from task automation into systems that manage operational processes end to end.
Adam Jafer said enterprises have rented software for 20 years and shaped operations around those tools. With AI, he said, companies now get a chance to run on systems they designed themselves.
For 20 years, enterprises have rented software that forces them to operate around it. With AI, that ends. For the first time, every company can run on systems they actually designed themselves
Adam Jafer
Alex Rampell, general partner at Andreessen Horowitz, said most AI companies sell speed, while Pit sells speed that lasts, with security, governance, and long-term use built in.
