Allianz UK has announced a series of hires and promotions within its commercial digital trading team, underlining its commitment to driving profitable growth in the digital insurance market.
This initiative includes investments in talent, platform enhancements, and streamlined digital processes to support brokers and customers.
Allianz aims to capitalize on opportunities in the evolving digital commercial insurance space by strengthening broker relationships and building on its digital capabilities.
Alex Ktenidis, Director of Digital Trading & Allianz Legal Protection (ALP), highlighted the impact of these changes.
These appointments bring fresh perspectives and talent to our digital trading teams. We’ve simplified the structure, introduced greater accountability, and attracted top performers focused on making insurance straightforward for brokers and customers to grow their businesses
Alex Ktenidis, Director of Digital Trading & Allianz Legal Protection
Ktenidis emphasized investments in platform improvements, seamless digital experiences, and expanded product offerings in 2025, responding directly to broker and customer feedback.
Key Appointments and Promotions
- Raj Variyar: Appointed Head of Digital Distribution, Variyar brings over 14 years of insurance and banking experience from roles at Aon and Simply Business. He will lead Allianz’s first dedicated digital distribution team, expanding product offerings and strengthening broker relationships.
- Emmanuel Peltant: With over 24 years of experience, Peltant joins as Head of Digital Pricing, having held roles at AXA and Direct Line Group. He will enhance Allianz’s pricing sophistication strategy.
- Anneke Graham: Promoted to Head of Digital Underwriting after 23 years with Allianz, Graham will guide technical direction and profitability for the account, focusing on broker partnerships.
- Victoria Ashman: Formerly Regional Distribution Manager (South), Ashman steps into the role of Head of Operations and Trading. With over 14 years in insurance, she will lead trading underwriters and support teams, driving digital adoption with brokers.
- Steve Wells: Appointed Head of Strategic Initiatives and Change, Wells will manage digital platforms and oversee transformative projects to ensure ambitious growth targets are met.
These changes position Allianz to enhance its digital offerings, support brokers, and remain competitive in the digital insurance market in 2025 and beyond.
