US-based online insurance marketplace Insurify has launched what it describes as the insurance industry’s first app within ChatGPT, allowing users to research and compare car insurance policies directly inside the AI platform.
The app is among the first 100 officially released in ChatGPT’s app library and is currently the only insurance-focused app listed in OpenAI’s directory.
Insurify built the tool to simplify comparison shopping by integrating its proprietary database of more than 196 mn auto insurance quotes and over 70,000 verified customer reviews.
Founder and chief executive Snejina Zacharia said the company aimed to reduce friction in a process many drivers find complex.
Shopping for car insurance has traditionally been time-consuming, confusing, and frustrating for many drivers. With our new ChatGPT app, we’re redefining the insurance shopping experience by making it feel as simple as having a conversation.
Snejina Zacharia, founder and CEO of Insurify
“Drivers can ask questions in plain language, explore personalized quotes, and review real customer feedback, all in one place,” said Snejina Zacharia.
Within ChatGPT, users can access personalised rate estimates based on profile variables such as location, vehicle, age, credit profile, driving record and coverage requirements.
The app presents side-by-side comparisons from insurers available in a user’s area, displaying pricing alongside metrics such as service quality, coverage breadth, discount availability, transparency and overall value.
When ready to proceed, users transition from the ChatGPT interface to Insurify’s core platform. Insurify operates as a licensed digital insurance agent across all 50 US states and Washington, D.C., enabling customers to finalise and purchase policies online.
ChatGPT now serves more than 800 mn weekly users, creating a distribution channel aligned with shifting consumer behaviour toward AI-assisted decision-making.
People are increasingly turning to AI to help them make everyday decisions. We see this as a natural next step in our mission to make insurance shopping easier, more transparent, and more personalized.
To start using the Insurify ChatGPT app, users can visit Insurify’s page in the ChatGPT app directory and select “Connect.”
Once connected, users can begin a new conversation by starting their query with “@Insurify” to discover personalized car insurance estimates, compare options, and review real customer insights on top insurers.
Founded in 2016, Insurify connects to more than 500 carrier integrations and offers comparison tools across auto, home, renters and pet insurance.
The company reports serving over 196 mn quotes and generating $200 bn in total coverage to date. In 2026, it introduced Insurify Car, offering liability-only coverage with flexible weekly payment options.
