ManyPets, a UK pet insurance provider known for its AI-driven claims process, has launched a plugin on ChatGPT that gives pet owners indicative insurance prices inside the chat interface. The insurer said it is the first specialist UK pet insurance provider to offer a ChatGPT plugin.
The service gives users access to information on ManyPets Lifetime insurance policies after they answer a small number of questions. It then displays estimated prices and plan options covering between £3,000 and £20,000 in annual veterinary fees for accident and illness treatment.
Customers do not buy insurance inside ChatGPT. Purchases take place on the ManyPets website, where the final price is confirmed, and ManyPets states that payment details do not pass through ChatGPT unless a user enters them directly into the plugin.
The plugin does not provide financial advice or recommend a specific policy. Users review the available options before moving to ManyPets’ website to complete a purchase, keeping the quotation process separate from the final insurance transaction.
ManyPets is targeting consumers who increasingly use large language models for product research and comparison instead of relying solely on conventional search engines.
The insurer expects more customers to use ChatGPT and similar services when researching brands, with AI-based interfaces taking a larger role in financial services over time.
This is another significant milestone for ManyPets. Being first specialist pet insurance provider to launch a Plugin on ChatGPT reflects our role in shaping the pet insurance of tomorrow, and our pledge to make caring for pets easier.
ManyPets CEO Luisa Barile
CMO Shane Larkin said consumer search habits are already moving toward AI tools and large language models. “This innovation is about meeting customers, and increasingly their AI agents, in the channels they use and trust most,” he said.
ManyPets has operated in pet insurance since 2017 and is part of Many Group. Its business combines insurance products with technology used across claims and customer service, including AI and automation. Many Group said in its latest annual reporting that up to 45% of claims were being handled through its AI claims assistant, Millie.
The insurer supports hundreds of thousands of customers in the UK and was named Pet Insurance Provider Of The Year for the fifth time at the 2026 Moneyfactscompare.co.uk Awards. It also received the Consumers’ Choice Award for its use of technology in the claims experience.
ManyPets has also become one of the most heavily funded companies in Pet Tech. The company has raised about $477 mn, ahead of Wag! at roughly $361 mn and Rover at around $281 mn.
Funding across the sector is concentrated among a relatively small group of companies. The five largest companies account for roughly 52% of the $3.03 bn raised by the top 20 Pet Tech businesses, while the top 10 represent around 77%.
Healthcare-related businesses now account for much of that capital. Veterinary care, insurance, therapeutics, veterinary software, genetics and telehealth represent roughly three-quarters of funding among the top 20 companies.
ManyPets’ $350 mn Series D remains one of the largest financings in the sector, alongside Wag!’s $300 mn SoftBank funding. More recent nine-figure rounds have moved into areas such as canine longevity, pet insurance and veterinary software.
Veterinary clinic networks have attracted close to $1 bn across companies including Bond Vet, Modern Animal, Petfolk, Small Door and Vetic. Insurance has also retained a large share of investor interest, with ManyPets leading cumulative funding and Lassie raising a $75 mn Series C.
The funding mix has moved away from standalone consumer gadgets toward businesses tied to recurring pet healthcare spending. Wearable companies increasingly combine devices with subscriptions, monitoring and digital services, while newer AI businesses are concentrating on veterinary workflows rather than broad consumer-facing concepts.
Companies including Digitail, Lupa and Scribenote have raised capital for software covering clinical documentation, scheduling, medical records and veterinary practice operations.
The pattern puts practical workflow automation alongside insurance and clinical care as one of the more active areas of Pet Tech investment.
Large fundraising totals have not consistently translated into stronger outcomes. Wag! raised hundreds of millions of dollars before restructuring, while Rover raised less capital and was later acquired by Blackstone for about $2.3 bn.
Consolidation has also spread across pet insurance, veterinary care and software, with transactions involving businesses such as Rover, Modern Animal, PetMedix, Tractive, Bond Vet and Small Door.
For ManyPets, the ChatGPT plugin extends the same technology-led approach it already uses in claims into insurance distribution. Instead of requiring customers to begin their search on an insurer or comparison website, the company is putting indicative pricing inside an AI interface where some consumers are already researching financial products.
