Guy Carpenter, the reinsurance business of Marsh, has been renamed Marsh Re, ending the use of a brand that has operated in insurance and reinsurance for more than a century. The change brings the firm’s reinsurance and capital solutions business more directly under the Marsh name.
Marsh described the move as part of a broader strategy to connect reinsurance expertise with capabilities across risk, capital and consulting. A promotional video accompanying the announcement called the change “a new name for an expanded vision.”
The rebrand doesn’t signal a retreat from reinsurance. Marsh Re will continue providing reinsurance and capital solutions while drawing more directly on resources available across the wider Marsh organization.
Dean Klisura will remain President and CEO of Marsh Re. He said the new identity marks another stage in how the business serves clients facing more complex risk and capital requirements. “As Marsh Re, we are entering a new chapter that enhances how we serve clients in an increasingly complex risk environment”.
Guy Carpenter is now Marsh Re. This marks a bold new chapter in reinsurance and capital solutions, delivering expanded reach and capabilities across Marsh to help clients grow their business and address the most complex risks of our time
He added that the Marsh brand gives clients broader access to expertise spanning risk, reinsurance and capital.
The group also plans closer cooperation with Marsh businesses focused on people, investments and management consulting. That structure is intended to give reinsurance clients access to a wider range of advisory and capital solutions through one organization.
Guy Carpenter’s retirement as a brand marks a major naming change for the reinsurance market. The business has operated under the Guy Carpenter name for more than 100 years and became one of the industry’s best-known reinsurance broking platforms.
Marsh Re now carries that business forward under a single corporate identity. The change also makes Marsh’s reinsurance operations easier to connect with the rest of its advisory and risk businesses as clients increasingly combine insurance, capital and strategic risk decisions.
As a leading global risk and (re)insurance specialist, Marsh Re delivers the unique expertise, perspectives, and actionable solutions needed to help clients take advantage of opportunities and achieve profitable growth.
