Policy Expert, a UK-based insurtech company specializing in home and motor insurance, has secured new backing from international private equity firm Cinven to fuel its expansion plans. The deal is subject to regulatory approval.
Founded in 2011, it has quickly become one of the fastest-growing insurance providers in the country. The company operates as a Managing General Agent (MGA), using a capital-light business model that allows it to offer flexible and scalable insurance solutions.
Cinven’s Strategic Financials Fund will acquire a 50% stake in Policy Expert from its current owner, a subsidiary of the Abu Dhabi Investment Authority (ADIA). Financial terms of the deal were not disclosed.
Founded in 2011, Policy Expert has grown rapidly in the UK insurance market. Operating as a MGA, it uses a capital-light business model. With offices in London, Milton Keynes, Tonbridge, and Motherwell, the company serves over 1.5 mn UK customers in home and motor insurance. It plans to enter the pet insurance market this year.
Cinven sees Policy Expert as an attractive investment for several reasons:
- Strong position in a growing market, benefiting from consumer demand for competitively priced and personalized insurance.
- A flexible, tech-driven business model that combines traditional insurance with a capital-light structure.
- A proven track record of organic growth and adaptability since its founding.
- An experienced management team driving the company’s ongoing success.
Steve Hardy, Executive Chair of Policy Expert, stated that the company is excited to have Cinven and ADIA as supportive shareholders for the next phase of growth.
Every new policy sale or renewal adds to our belief that customers are seeking clear, consistent and dependable products and support from the general insurance market. Our smart use of data and people-focused culture has already made this a reality for our 1.5 million customers
Steve Hardy, Executive Chair of Policy Expert
Luigi Sbrozzi, Partner at Cinven, expressed excitement about partnering with ADIA to support Policy Expert. He praised the company’s rapid growth and strong customer satisfaction, noting Cinven’s experience in the insurance sector will help drive further expansion.
Hamad Shahwan Aldhaheri, Executive Director at ADIA, welcomed Cinven as a fellow shareholder, confident that their expertise will benefit Policy Expert’s future growth.
Policy Expert combines technology-driven innovation with traditional insurance practices, leveraging data to enhance its product offerings and improve customer experiences.
It currently serves over 1.5 mn customers across the UK and has plans to expand into pet insurance. The company’s focus on affordability, personalized service, and efficient claims management has contributed to its rapid growth.
With backing from prominent investors like Cinven and ADIA, Policy Expert continues to strengthen its position in the competitive UK insurance market. Its leadership team emphasizes innovation and customer satisfaction as key drivers of its success.
by Peter Sonner
