Conquest Planning, a financial planning software company, has secured $80 mn in a Series B funding round led by Goldman Sachs Alternatives.
Additional participants include Canapi Ventures, BDC Capital, Citi Ventures, TIAA Ventures, BNY, Portage, and USAA.
The funding will support Conquest’s U.S. market expansion and the continued development of its proprietary AI engine, the Strategic Advice Manager (SAM).
Headquartered in Canada, with operations in the UK and U.S., Conquest has become a key player in its home market.
Its platform is used by over 60% of financial advisors in Canada and serves more than 1,000 financial institutions, including RBC, Manulife, BNY Pershing, and Raymond James.
To date, nearly 1.5 mn financial plans have been created using the system.
SAM, the company’s AI-based planning engine, enables financial advisors and clients to assess the real-time impact of financial decisions.
By executing thousands of calculations, the platform generates personalized, goal-driven advice. CEO Dr. Mark Evans stated that the industry is shifting away from outdated planning methods.
He noted that automation and real-time intelligence now enable advisors to meet growing investor expectations for personalized service.
The era of inefficient and inaccurate trial-and-error-based financial planning is over. As investors demand greater personalization in all aspects of their financial lives, we’ve unlocked the power of automation and real-time intelligence to bring the advice industry into the modern age.
CEO Dr. Mark Evans
Investor interest focused on the company’s role in driving digital transformation within financial services.
Jade Mandel, Managing Director at Goldman Sachs Alternatives, noted that macroeconomic uncertainty increases demand for comprehensive and adaptable financial planning tools.
She expressed support for Conquest’s expansion in the U.S. and its efforts to equip financial institutions with scalable planning solutions.
In periods of macro volatility, the need for a modern, comprehensive, and flexible financial planning platform becomes even more pronounced
Jade Mandel, Managing Director at Growth Equity at Goldman Sachs Alternatives
Canapi Ventures General Partner Neil Underwood highlighted that financial planning plays a central role in client relationships across the firm’s 70+ bank limited partners.
He credited Conquest’s experienced team with building a flexible, AI-powered platform that supports advisors in delivering personalized financial guidance across all wealth levels.
With this latest capital injection, Conquest intends to improve access to financial advice and solidify its position in the growing wealthtech sector.
Evans stated that the company’s mission is to make high-quality advice available to investors at all life stages and thanked investors for supporting this goal.
