eToro, an Israeli multinational company that operates an electronic trading platform and social trading system, has agreed to acquire Argentine financial technology company LB Finanzas, establishing Argentina as its regional hub for expansion across Latin America. The transaction marks eToro’s fourth acquisition of 2026. Financial terms were not disclosed, and completion remains subject to customary closing conditions.
The deal gives eToro access to an established local financial platform regulated by Argentina’s National Securities Commission and Central Bank. Its infrastructure and market expertise are particularly relevant in a country characterised by currency controls and persistent inflation pressures.
- eToro has agreed to acquire Argentine fintech LB Finanzas for an undisclosed amount, with the transaction subject to customary closing conditions.
- Argentina will become eToro’s regional hub in Latin America, supported by LB Finanzas’ regulated financial infrastructure and local expertise.
- LB Finanzas offers equities, ETFs, cryptocurrencies, money market funds and payment services, with accounts in Argentine pesos and US dollars.
“By combining LB Finanzas’ local expertise with eToro’s global scale, we can accelerate our growth across the region and provide more people with access to the tools they need to build their wealth,” said Yoni Assia, eToro’s co-founder and CEO.
eToro expands its investment platform across Latin America
The company plans to use LB Finanzas’ existing operations to introduce additional financial products tailored to Argentine investors and strengthen its presence in other Latin American markets.
LB Finanzas and eToro share the same belief: that everyone should have access to the tools and knowledge they need to grow their wealth.
Yoni Assia, eToro’s co-founder and CEO
Tali Salomon, eToro’s director for Iberia and Latin America, said the company’s local roots and established customer relationships would support its regional ambitions.
“As someone who grew up in Rosario, I have a close affinity with the LB Finanzas founders and know first-hand the appetite Argentines have for better financial products,” Salomon said. “Argentina is not just our entry point into Latin America, it is the foundation on which we will build across the entire region. For me, this feels like coming home.”
LB Finanzas offers stocks, ETFs, crypto and payment services
Founded eight years ago in Rosario, LB Finanzas operates an integrated financial application combining investment products with payment functionality. Its offering includes equities, exchange-traded funds (ETFs), cryptocurrencies and money market funds, alongside accounts denominated in Argentine pesos and US dollars.
The company has reported growth in both its customer base and trading volumes, reflecting demand among Argentine retail investors for accessible financial services within a single platform.
We started LB Finanzas in Rosario eight years ago with a simple idea: that any Argentine should be able to invest with the same tools people use internationally.
Camilo Cristia, CEO of LB Finanzas
“Joining eToro lets us take that much further. For our clients, nothing changes today. What comes next is more products and more scale with the same team they already know,” said Camilo Cristia.
What changes for eToro and LB Finanzas customers?
Existing customers of both platforms will see no immediate changes to their services.
Over time, eToro intends to integrate the two offerings, providing Argentine users with access to a wider range of investment products and financial services.
The companies have not disclosed an integration timetable or identified which additional products will be introduced.
