Heirs Insurance Group has launched Prince AI, a multilingual generative AI assistant designed to handle insurance enquiries, policy purchases, renewals and claims across several digital channels.
The Nigerian insurance group introduced the service as it approaches its fifth anniversary. Prince AI extends Heirs Insurance’s use of digital technology in customer service, with support available across WhatsApp, the SimpleLife Mobile App and the company’s website.
Heirs Insurance said it is the first Nigerian insurer to deploy a multilingual generative AI assistant. The system responds to questions about Heirs Insurance products as well as broader insurance topics, giving users information about available cover, their insurance needs and suitable policy options.
Prince AI supports several Nigerian and international languages. These include English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese and Chinese, alongside additional languages.
The multilingual setup is intended to give customers access to insurance information in languages they are more comfortable using. For Heirs Insurance, this also extends the reach of its digital services across customer groups with different language preferences.
The assistant goes beyond answering questions. Customers are able to purchase and renew policies through the service, initiate claims and follow the status of existing claims.
Peace Okhianmhense-Philips, Chief Digital Officer at Heirs Insurance Group, said the company is using generative AI to improve the speed and efficiency of customer interactions while making insurance easier to understand.
She said Prince AI forms part of the next stage of the group’s digital development, with the technology intended to provide faster responses and more accessible support across its customer base.
The system uses adaptive intelligence and refines its responses through customer interactions. Heirs Insurance said this is intended to improve the relevance and accuracy of the guidance provided over time.
Human representatives remain available when customers need personalised advice or further explanation. The operating model combines automated responses for routine interactions with support from insurance staff where individual guidance is required.
Prince AI is available across several of the insurer’s existing customer channels rather than through a separate platform. Customers using WhatsApp, the SimpleLife Mobile App or the Heirs Insurance website receive access to the same AI-supported service.
Heirs Insurance Group is the insurance business of Heirs Holdings, a pan-African investment company with investments across 24 countries and four continents.
The group consists of Heirs General Insurance Limited, Heirs Life Assurance Limited and Heirs Insurance Brokers. It serves corporate and individual customers across Nigeria through its physical distribution network and digital channels.
The launch adds another digital service to Heirs Insurance’s retail operations as the group works to widen access to insurance in Nigeria. Its strategy combines digital distribution, multilingual customer support and automated service functions with access to human insurance professionals.
