Herald, a provider of digital infrastructure for commercial insurance, has acquired Babbix, an email-native AI agent developed for brokers.
Brokerages, MGAs, and wholesalers use Babbix to simplify routine placements and speed up revenue-generating transactions such as cross-selling.
The technology automates multi-carrier quoting on the distribution side through a combination of AI-driven data extraction and Herald’s unified carrier connectivity.
The slow pace of broker behavioral change has limited adoption of many insurance technology advancements.
The combination of Babbix’s AI-powered email workflow with Herald’s unified API addresses this limitation by meeting brokers directly in their inbox, where they spend most of their time.
Together, Herald and Babbix will provide enterprise brokerages with tools to transact faster and expand their books of business.
This acquisition marks a strategic step for Herald to enhance its API connectivity between brokerages, carriers, and third-party service providers.
AI-driven automation enables Herald to process and digitize a higher volume of transactions than previously possible.
After months of partnership, it became clear that combining Herald’s technology with AI email agents could accelerate brokers’ businesses. When the Herald team approached us, the decision to join forces was obvious.
Kim Mishra, CEO of Babbix
The founders of Babbix, Kim Mishra and David Elbaz, have strong technical expertise and customer understanding, which enabled them to build something impactful in a market that resists change.
Herald CEO and co-founder Matt Antoszyk agreed, stating, “We founded Herald to offer connectivity that simplifies quoting and submissions, but we increasingly needed to deliver more than foundational infrastructure to meet enterprise brokers’ needs. With this acquisition, we expand our platform’s capabilities and set a new standard for how insurance businesses operate.”
Herald’s customers have already expressed enthusiasm for the combined offering.
The Babbix application will now operate under the Herald brand. Its founders will join Herald to lead ongoing innovation and head the company’s new AI division.
The integration begins with the email-based quoting and cross-selling platform and will be followed by additional automations and carrier connections later this year.
