Indian insurtech insuranceDekho has launched Heph, a SaaS platform designed to streamline insurance distribution. The platform provides access to more than 650 insurance products from 49 insurers, offering solutions for health, life, motor, and group insurance.
Launched on August 26, Heph aims to optimize every aspect of insurance operations, from customer-facing interfaces to back-end systems.
It serves a wide range of users, including banks, NBFCs, brokers, OEMs, fintechs, and digital platforms, through four main modules: D2C, POSP, lending, and embedded insurance.
Heph supports various distribution channels, including assisted sales, direct-to-consumer models, and embedded insurance. With extensive product API integration, the platform can accommodate any insurance product across all channels, making it versatile and scalable for businesses.
The platform is designed to address common challenges in insurance distribution. It offers digital policy issuance, multilingual support, and enhanced targeting through customer segmentation and lead scoring tools.
Automated policy management and renewal tracking reduce lapses, while real-time analytics provide actionable insights to improve performance. Post-policy modules streamline claims and endorsements, ensuring smooth after-sales service.
We’re not just providing a service; we’re empowering businesses to reimagine their insurance operations. Our platform combines cutting-edge technology with deep industry expertise, enabling our clients to deliver superior insurance experiences to their customers
Ayush Bagmar, business head of Heph
Ankit Agrawal, cofounder and CEO of InsuranceDekho said, “With this launch, we are set to redefine how insurance products are distributed and managed in India, driving growth for our partners and improving accessibility for consumers.”
Heph also includes financial tools that enable efficient operations. An instant commission system, digital reconciliation, and automated payment processing ensure timely and accurate settlements. The platform’s robust API integrations, customizable workflows, and bank-grade security enable businesses to scale quickly while maintaining operational efficiency.
Compliant with IRDAI regulations, Heph offers businesses the confidence needed to operate securely in a highly regulated environment, while supporting long-term revenue growth and operational sustainability.
Founded in 2016 by Ankit Agrawal and Ish Babbar, InsuranceDekho is an omnichannel insurance platform providing services such as investment options and tax schemes apart from insurance options.
by Peter Sonner
