Gain Life, a US-based insurtech that developed AI-powered workflow automation software for P&C insurance operations, has rebranded as Crosstie, marking a shift in how the company positions its role inside property and casualty insurance operations as it pushes deeper into end-to-end workflows.
The new name reflects how the platform now operates in practice. What began as a focused automation tool has widened into infrastructure connecting workflows, systems, and people across insurers.
Crosstie aims to cut operating costs and administrative drag as insurers face tighter margins and heavier claim volumes.
According to Beinsure, workflow friction remains one of the least addressed cost centers in P&C operations.
Founded at Harvard University’s Innovation Lab, the company has been live with paying customers since 2020.
It runs as a B2B SaaS provider serving carriers, third-party administrators, self-insured organizations, and claims service firms across the P&C market.
Deployment integrates directly into existing core systems and typically takes weeks, not quarters, with limited IT lift.
Under the Crosstie brand, the platform combines configurable automation with AI designed for insurance-specific use cases.
The technology sits inside daily operational workflows rather than outside them, reducing manual handling and cycle times.
Current usage centers on claims operations, where automation pressure is highest. Crosstie says adoption continues to grow across the P&C sector, including use by multiple top-10 TPAs.
Expansion now targets customer self-service, loss control, underwriting, and broader operational workflows spanning the insurance lifecycle.
Product direction has followed customer feedback closely, shaped with input from an advisory board drawn from senior insurance operators.
Advisors include Danielle Lisenbey, former CEO of Broadspire, Patrick Walsh, former president of casualty operations at Sedgwick, and Gary DeGruttola, former CIO of Liberty Mutual US Retail Markets. According to our data, operator-led advisory boards tend to push software vendors toward usable features, not slideware.
The rebrand leaves leadership, ownership, and product scope unchanged. The company begins operating as Crosstie immediately, with no disruption to existing customers.
Financial backing remains in place from MassMutual Ventures and General Catalyst.
Crosstie CEO Sean G. Eldridge said the new name fits how customers already use the platform. He said Crosstie brings workflows and stakeholders together, shortening cycle times, lowering costs, and freeing adjusters to focus on higher-value work.
Eldridge added the advisory board’s operational background helped keep the product grounded in real insurance problems rather than abstract AI promises.
