Invision Cyber, a new managing general agent under Acies MGU and a Lloyd’s coverholder, entered the U.S. cyber insurance market with backing from three Lloyd’s syndicates.
The MGA confirmed limits up to $10 mn, covering business interruption, cyber extortion, data and digital asset restoration, plus incident response.
Optional extensions include cyber-crime and third-party liabilities. Distribution will run through a major broking partner, though the firm declined to name it.
The launch comes in partnership with Trend Micro, which secures more than 500,000 businesses and 250mn individuals worldwide.
According to Invision, Trend Micro’s telemetry will flow into underwriting engines, scored by algorithms that factor in real-time network conditions.
Pricing, in theory, adjusts to how exposed a company looks on the ground, not just what’s written in a proposal.
Executives frame this as an “inside-out” underwriting model. Stuart Essex, managing director at Invision, argued cyberrisk defines the era, and connecting security posture with insurance pricing gives buyers a fairer rate while aligning coverage to their live environment.
This ‘inside-out’ approach allows us to join the dots between risk and insurance, giving customers the fairest price, and the confidence that they have a product tailored to their exact requirements.
Stuart Essex, managing director at Invision, in a statement
The MGA isn’t just another entrant chasing cyber premiums. It’s betting that pairing carrier capital with raw telemetry shifts underwriting closer to science than guesswork.
Some brokers will love that clarity, others might balk at clients’ digital laundry being quantified so directly. But in a market strained by rising claims, the move lands with weight.
