PolicyMe, a Canada’s leading digital insurance solution, teams up with Embark to give Canadian families a planning combo that usually lives in separate silos: education savings and life-insurance protection.
The partnership lands just as Financial Literacy Month wraps up, and it tries to solve a basic problem parents keep running into – how to fund a child’s education while still protecting the household if something sudden hits.
Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible.
Its product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians’ evolving needs.
The company also offers B2B2C solutions, partnering with organizations to provide seamless digital insurance options.
Embark clients meet PolicyMe’s digital insurance platform right after setting up an RESP. From there, parents can compare coverage, see pricing in minutes, and figure out how life insurance fits alongside their savings goals.
RESP accounts and term coverage aren’t linked products, but pairing them in one planning journey pushes families toward a more complete view of risk and long-term security.
The idea is simple enough: secure the education path, protect the family’s income base.
Andrew Ostro, PolicyMe’s CEO and co-founder, says financial planning intimidates a lot of households even before they start running numbers.
He calls the Embark partnership a natural match because both sides want to make financial decisions easier rather than drown parents in jargon. The combined offering gives families a sense that their kids’ futures aren’t hanging on guesswork.
Partnering with Embark felt like a natural fit. We’re offering Canadian families a comprehensive approach to financial planning – one that balances both education savings and life insurance protection.
Andrew Ostro, CEO and Co-Founder of PolicyMe
“Now, parents feel confident that their children’s futures are secure and their households are safeguarded, even in the face of the unexpected,” said Andrew Ostro.
The collaboration also includes regular webinars and shared content on savings, insurance, and broader financial wellness.
According to Beinsure, families want clearer guidance, not more product brochures, so the educational push might be the more impactful portion of the partnership.
Andrew Lo, Embark’s president and CEO, says the company always aimed to simplify education savings, but adding life-insurance guidance gives parents a fuller runway to prepare for whatever life throws at them. It’s the kind of add-on many RESP providers have talked about but haven’t executed cleanly.
This partnership allows us to go a step further, helping parents protect their loved ones while planning for their children’s future.
Andrew Lo, President and CEO of Embark
“It gives families what they need to feel confident that their children’s education goals are on track and they are building towards financial security, no matter what challenges may come their way,” said Andrew Lo.
PolicyMe continues to pitch its digital-first model (instant quotes, clean pricing, and transparent recommendations) while Embark stays focused on making education savings easier for parents across the country.
Together, the two firms try to build a steadier financial base for families from coast to coast, whether they’re saving for tuition or protecting the household from unexpected shocks.
