Norwegian insurtech Simplifai has introduced Agentic AI to improve claims handling, underwriting, and customer service. Company developed this solution to meet rising industry demands.
Insurers face increasing customer expectations, cost pressures, and strict regulations. To address these issues, Simplifai has focused on AI-driven automation to improve efficiency and compliance.
Since launching as a startup providing Digital Employees, the company has expanded into a key AI automation provider in Europe. It has since grown internationally, working with clients and partners to advance digital transformation.
Agentic AI helps insurers manage claims assessment, fraud detection, and policy administration. Unlike generic AI models, Simplifai’s AI Agents are built for insurance, ensuring security, compliance, and adaptability.
The company is rolling out three pre-configured AI Agents for bodily injury, motor, and travel insurance. These AI tools speed up claims processing and customer interactions, improving operational performance.
To support its expansion, Simplifai has strengthened its leadership team. Artem Gonchakov is now CEO, Dr. Bikash Agrawal serves as CTO, Nils Slottet is Chief Solution Officer, Niels Zijderveld is Chief Revenue Officer, and Andreas Prøven Bogsrud is CFO. Their expertise in AI, insurance, technology, and finance reinforces the company’s focus on innovation.
Simplifai is evolving into an Agentic AI company. Each AI Agent serves a specific function, addressing key industry challenges such as high claims costs, low operational efficiency, and increasing customer expectations
Artem Gonchakov, Simplifai CEO
“By integrating LLM into our AI techniques, we can now tackle more complex issues, including bodily injury claims. I am excited about this new phase and have the best team to support insurers at every step of their AI journey,” CEO Artem Gonchakov said.
Simplifai aims to streamline insurance operations with AI-driven solutions. Its AI Agents help insurers improve decision-making, enhance customer service, and cut costs, making operations more efficient.
