Primo, a Paris-based AI platform that unifies device management, SaaS applications, identity and IT support, has raised €6.9 mn in new funding to expand its autonomous AI agents for corporate IT operations.
Headline and Global Founders Capital, the venture capital platform associated with Rocket Internet, led the round. The financing also included Arthur Waller, co-founder and CEO of Pennylane, and Romain Niccoli, co-founder and CEO of Pigment.
Founded in 2022 by Martin Pannier, Primo has built one platform for managing corporate devices, employee identities, SaaS access and IT support. The company now uses the data and system connections already held inside its platform to give AI agents authority to perform IT work directly.
The approach moves beyond AI assistants that answer employee questions or recommend the next step for an IT administrator. Primo’s agents execute defined processes across multiple systems, using information about employees, applications, devices, permissions and company policies already available through the platform.
Jonathan Userovici, Partner at Headline, said many AI products provide answers but far fewer perform dependable actions inside business information systems. He said Primo already has the context, software connections and operating rules required for agents to execute IT processes across an organisation.
Employee onboarding provides one example. When a new hire appears in a company’s HR system, a Primo agent identifies the event and starts the required IT workflow according to policies configured by the customer.
The agent orders the required hardware, prepares the computer and assigns access to SaaS applications based on the employee’s role. It also creates the appropriate welcome ticket, reducing the number of manual steps handled by an internal IT team.
Offboarding follows the opposite process. When an employee leaves, Primo’s agents remove access to sensitive systems according to predefined company rules, reducing delays between a departure and the withdrawal of permissions.
Customers determine which actions agents perform automatically and which require human approval. This gives IT teams operational control while allowing repetitive work to move through the platform without an administrator manually completing every step.
Primo has signed more than 400 customers across 10 countries, serving startups, scaleups and small and medium-sized companies. Its target customers generally employ between 50 and 2,000 people, with ASL Airlines and Attio among companies using the platform.
The company said annual recurring revenue has passed €3.4 mn after revenue quadrupled year over year. More than half of Primo’s customer base is already outside France, giving the company an international business before the latest round.
CEO Martin Pannier said corporate IT has traditionally operated as a cost centre, with teams spending substantial time on repetitive administrative processes. Primo is building its platform around agents that execute more of this work while IT employees concentrate on tasks requiring direct involvement.
The latest financing will support hiring across engineering and commercial teams as Primo develops additional agent-based IT workflows. The company also plans further international expansion in markets where it already has customers.
Those markets include the UK and Germany, alongside the Benelux countries and Nordics. Primo intends to deepen its existing presence rather than rely entirely on entering new territories as it increases international sales.
The company’s model depends on having multiple areas of corporate IT inside one system. Device information, employee records, application access and support activity provide the context an agent needs before it starts changing permissions or executing other operational tasks.
This differs from an AI tool connected to a single help desk or application. Primo’s agents operate across the company’s existing IT environment, using integrations and customer-defined rules to determine what actions belong inside each workflow.
For IT teams, the intended result is fewer repetitive steps around account provisioning, hardware management and employee lifecycle processes.
Primo retains records of those operations while customers set the permissions and restrictions governing what each agent does.
The €6.9 mn round gives Primo additional capital as enterprise software companies increasingly move AI from conversational interfaces into systems that perform operational work. Primo is concentrating specifically on IT administration, where repetitive workflows often span employee records, devices and multiple SaaS products.
With more than 400 customers and €3.4 mn in ARR, Primo will now use the funding to expand the product and increase sales outside France. The company expects autonomous agents to take a larger share of routine corporate IT work as businesses become more comfortable allowing software to execute approved processes directly.
