Vienna Insurance Group (VIG), based in Austria, has acquired a 48.82% stake in Polish financial broker Phinance. The Polish Office for Competition and Consumer Protection (UOKiK) approved the transaction.
Phinance provides insurance sales, financial consulting, and distributes investment and credit products. Through this acquisition, VIG gains access to Phinance’s customer base and consultant network, supporting its expansion in the Polish market.
The deal follows the October 2024 merger of VIG’s three Polish life insurance companies into Vienna Life, which focuses on life and health insurance.
In December 2024, Vienna Life received a corporate licence from the Albanian Financial Supervisory Authority.
Vienna Life offers credit protection, term insurance, and various saving products, including traditional life insurance and pension solutions.
The group also operates in Poland through Compensa Non-Life, InterRisk, digital insurer Beesafe, and pension fund Vienna PTE.
VIG managing board member and Vienna Life Supervisory Board chairman Harald Riener stated that the acquisition supports the group’s multi-channel sales approach. He added that Vienna Life will benefit from Phinance’s established sales model while contributing its expertise in insurance and the group’s position in Central and Eastern Europe.
This transaction will strengthen our diversified sales strategy and offer great opportunities for both companies: Vienna Life will gain access to a well-established consulting and sales model while contributing its extensive knowledge of insurance products and the Group’s strength as the number one in the CEE [Central and Eastern Europe] region.
Harald Riener, VIG managing board member and Vienna Life Supervisory Board chairman
“It is a great opportunity to advance the development of the Vienna Life brand in the Polish market,” Harald Riener said.
Phinance S.A., established in 2002 and headquartered in Poznań, operates as one of Poland’s largest independent financial advisory firms. The company offers a broad range of services, including life and health insurance, property and automotive insurance, investment and savings programs, mortgage and consumer loans, leasing, and real estate services.
As of 2025, Phinance employs over 1,200 financial advisors across 52 offices nationwide, serving more than 420,000 clients. The firm’s portfolio includes nearly 1,000 financial products from over 100 institutions.
