ViteSicure, an Italian insurtech specialising in life insurance and personal protection, raised €2.5 mn in the first tranche of its Series A round.
New investors include Ad4Ventures and Net Insurance. The capital will support ViteSicure’s growth plan, with a focus on the Italian market, stronger distribution channels, platform development, and new product launches.
According to Fintech Global, the company also plans to invest in AI to improve operating efficiency and customer experience. For a digital protection platform, that means faster onboarding, better service flows, and more scalable policy management.
ViteSicure runs a digital platform for life and personal protection products. Its plug-and-play model enables embedded insurance partnerships, allowing partners to add life and protection cover into their existing customer journeys.
The company says it has built a growing portfolio with efficient capital use and scalable technology infrastructure. That part matters now because the business is moving from proof of model into scaling.
Ad4Ventures, part of MFE-MediaForEurope, brings media-for-equity investment and strategic support. Net Insurance, part of the Poste Vita group, adds insurance expertise and distribution capabilities.
According to Beinsure analysts, the investor mix gives ViteSicure more than capital. Media reach helps customer acquisition, while insurance-sector backing improves product, compliance, and distribution execution. Useful combination, if the unit economics hold.
Alongside the new investment, €2 mn in SAFEs subscribed in 2023 were converted into equity. Those investors included CDP Venture Capital, Apside, Reale Group, and business angels. The conversion strengthens ViteSicure’s capital structure ahead of the next growth phase.
The raise follows a strong 2025. ViteSicure reached break-even and reported positive EBITDA by the end of the year, which the company says supports the sustainability of its business model and readiness to scale.
ViteSicure plans to increase spending on marketing and branding while using its technology platform to support further growth. The Ad4Ventures partnership is expected to expand reach through large-scale media channels, improving customer acquisition and brand visibility.
Eleonora Del Vento, CEO and founder of ViteSicure, said the early close of the first tranche reflects the company’s 2025 results and its plan to accelerate growth. She said the entry of industrial partners such as Ad4Ventures and Net Insurance, along with stronger backing from existing investors, gives the company a more robust structure for scaling.
Del Vento said the next phase will include new commercial and distribution development, supported by technology improvements, including AI.
Alessandro Turra, CMO and founder of ViteSicure, said the company has improved customer acquisition efficiency over the past 12 months. He said the Ad4Ventures partnership lets ViteSicure extend that model into large-scale media channels and strengthen brand visibility.
Turra said the company is positioned to develop more partnerships because it offers a plug-and-play embedded insurance platform for the life and protection segment.
