Westfield Health is set to pass £100 mn in annual revenue for the first time as it rolls out Evolve, a digital platform built to change how intermediaries quote, sell and manage health cash plans.
Evolve replaces the company’s legacy setup with a fully digital system. Intermediaries can generate personalised quotes in minutes, manage portfolios in real time and access member usage data through a single dashboard.
The platform combines health cash plans with private health insurance in one structure. It allows intermediaries to offer both everyday healthcare support and higher-value cover without splitting products across systems.
Mark Hamson, managing director of insurance at Westfield Health, said employers face growing pressure to support employee health with tighter budgets. He said existing tools haven’t kept up. Evolve, he added, gives intermediaries faster quoting, flexible benefit design and data-led insights aligned with client needs.
Employers are under growing pressure to support workforce health with tighter budgets, but the tools available haven’t always kept pace. Evolve changes that. It gives intermediaries a smarter, faster way to quote, configure benefits, and provide insight-driven data that meets their clients’ evolving needs.
Mark Hamson, managing director of insurance at Westfield Health
He described the platform as more than a digital upgrade. It connects routine care, such as dental and optical, with private cover for specialist treatment, scans and faster access to care. The goal is to simplify delivery and pricing across different employer sizes.
“This platform isn’t just a digital upgrade; it’s a step-change in how health cash plans and private health insurance work together to keep people healthy and businesses running. A cash plan covers the everyday essentials while private health insurance steps in when someone needs a scan, a specialist, or treatment without a long wait. Evolve makes it simple to offer both, in one place, at a price point that works for businesses of all sizes.”
Evolve introduces flexible benefit configuration based on workforce profiles. It also adds features such as cancer risk assessment, screening and neurodiversity support, reflecting demand for more preventative and inclusive health services.
Kelly McCabe, chief executive of Perci Health, said earlier cancer detection depends on more than screening alone. She said the partnership brings personalised risk assessment, access to screening and clinical guidance when results raise concern. The approach aims to help individuals act earlier and reduce the impact of delayed diagnosis.
The platform also includes portfolio-wide reporting tools. Intermediaries can track claims and usage in real time, supporting more informed recommendations and renewal discussions.
Hamson said health cash plans remain central to everyday care. What’s shifting is delivery and perception. Evolve positions them as a core part of keeping employees healthy and in work.
The launch reflects a wider move toward digital-first distribution in health insurance. Providers are combining preventative care, data visibility and flexible benefits into platforms designed for scale and faster adoption.
