Barbie’s Malibu DreamHouse is most popular stay on Airbnb after release of the BARBIE film (directed by Greta Gerwig). AirBnb revamped and relisted the California home and debuted the new vibrant look that features amenities that only Ken would use.
Airbnb partnered with Warner Bros. and Mattel to transform a home into the iconic Barbie Malibu DreamHouse in celebration of the Barbie movie premiere.
This unique collaboration was part of Airbnb’s Only On Airbnb campaign, which taps into global pop culture moments to inspire guests with extraordinary experiences.
The Barbie Malibu DreamHouse has become a sensation and is currently the most popular listing on Airbnb.
The campaign generated significant media attention, with over 13,000 press hits and an impressive 250 mn social media impressions since its announcement. To put this into perspective, it garnered more than twice the number of press hits generated from Airbnb’s initial public offering (IPO).
Ken hosts an overnight stay in the newly renovated Malibu DreamHouse. Ken has revamped part of Barbie’s Malibu DreamHouse with everything he loves
Situated along the stunning, photogenic coastline, the Malibu DreamHouse is a sunny surfer’s sanctuary surrounded by beach, beach and more beach – just the way I like it.
Ken decked out the place with a little more… His cowboy stuff is great. And horses, guitars, games and more. And of course, rollerblades, because I literally go nowhere without them. Guests could have a Ken-themed neon night at Barbie Land.
Barbie Malibu DreamHouse Photo Gallery
Welcome to my Kendom! While Barbie is away, she has handed over the keys to her Malibu DreamHouse this summer and my room could be yours for the night. I’ve added a few touches to bring some much-needed Kenergy to the newly renovated and iconic Malibu DreamHouse
Ken
The Airbnb winners felt like they’re actually in the movie as they will lay their heads in the Kendom Salon, a room filled with pink walls and all things cowboy.
Not to mention, they can get a sun-kissed tan in the DreamHouse infinity pool with roller skates and bust a move on the disco dance floor that overlooks the Golden Coast. In case people want to have a “beach off,” patrons will be dressed cool like Ken with supplied clothing in the trendy closet.
This isn’t the first time the Malibu Barbie DreamHouse was renovated and available for the public experience. In honor of the iconic doll turning 60 in 2019, one lucky Barbie fan had the opportunity to stay in the home for $60 a night.
The winner got pampered and glammed like Barbie as the stay included include visits from celebrity stylist Jen Atkin, who has worked with Hailey Bieber, Chrissy Teigen and the Kardashian-Jenner family, Malibu Seaside Chef founder, Gina Clarke-Helm, and Fencing champion Ibtihaj Muhammad.
Placed perfectly above the beach with panoramic views, this life-size toy pink mansion is a dream come true.
Barbie Malibu DreamHouse panoramic views
In Malibu, the oceanfront mansion offers panoramic views, serving as an ideal backdrop for Ken’s picturesque paradise.
Fans now can’t book Ken’s bedroom in the Malibu DreamHouse for two separate stays 🙁
All stays are free of charge as Ken couldn’t price Barbie’s Malibu DreamHouse; Ken’s expertise lies in the beach, not in math.
While staying in the DreamHouse, guests can experience vibrant activities such as:
- Exploring Ken’s wardrobe to find the best beach outfit. Ken’s closet rivals Barbie’s!
- Embracing their inner cowboy by learning line dances on Ken’s outdoor disco dance floor or performing a sunset serenade on Ken’s guitar.
- Competing in a “beach off” with sunbathing and relaxing by the infinity pool.
- Taking home a piece of Kendom with a set of yellow-and-pink Impala skates and surfboards.
And though guests can clearly seeing Barbie’s signature pink remains ever-present throughout the life-size, toy-inspired home, as she’s done her own redecorating since the last time the Malibu DreamHouse was available for guests.
Barbie Malibu DreamHouse Inside Real Photos
To celebrate the release of BARBIE in theaters and promote girls’ empowerment, Airbnb made a one-time donation to Save the Children.
Save the Children offers learning resources and support in over 100 countries. Their work helps build girls’ confidence and supports their academic success, ensuring equal opportunities for all.
