Insurtech COVU, an AI-native insurance servicing platform, has acquired Mitchell Insurance Agency, a long-standing, family-owned firm based in Roseville, California.
The move marks COVU’s sixth acquisition under its ongoing Rolling Thunder expansion campaign.
The deal aligns with COVU’s strategy to scale by partnering with established agencies that bring trusted client relationships and operational stability.
Mitchell Insurance manages both personal and commercial lines, working with carriers such as Mercury and Safeco, and is recognized for its high revenue retention and personalized service. Financial terms were not disclosed.
COVU operates a remote-first platform that enhances agency operations through automation and smart workflows while keeping the customer experience intact.
The acquisition adds geographic depth and carrier diversity to COVU’s California network.
The acquisition signals COVU’s ongoing commitment to blending AI-powered infrastructure with traditional agency values. “AI-native doesn’t mean agency-less—it means future-ready,” Safavi added.
CEO Ali Safavi said the partnership reinforces COVU’s mission to help agencies modernize on their own terms.
Founded by industry veterans, our diverse global team is dedicated to revolutionizing insurance with AI, driven by core values of trust, ownership, urgency, and exceeding customer expectations for everyone across the board. Mitchell is exactly the kind of partner that strengthens our platform. They’ve built loyalty and trust over decades, and we’re here to elevate that—not replace it.
Ali Safavi, COVU’s CEO
“We’ve designed a system that protects what makes agencies successful: relationships, reputation, and service,” Ali Safavi said.
COVU continues to position itself as a modern solution for agencies looking to scale, exit, or adapt to evolving insurance demands without losing their identity.
The Mitchell deal strengthens its California presence while reinforcing its long-term strategy to pair human relationships with intelligent automation.
COVU was founded and advised by a team of insurance, finance, and tech industry veterans with a passion for transparent and unbiased advice.
COVU’s mission is to help both everyday people and professional advisors manage risk and insurance smarter. We help our customers find and fill their coverage gaps and achieve true peace of mind.
COVU works with a broad range of carriers and hand-picked agents while leveraging artificial intelligence and an outstanding service team to provide customers with simple one-stop shopping for insurance products.
