Insify, the Amsterdam-based insurtech focused on freelancers and SMEs, has closed a €16.3m Series B round to push its digital business insurance services deeper into Europe.
The round was led by Evli Growth Partners, with repeat backing from Accel, Opera Tech Ventures, Munich Re Ventures, Visionaries Club, and Frontline Ventures.
The funding will fuel expansion, new AI-driven products, and sharper digital tools aimed at simplifying insurance for entrepreneurs.
Total funding raised by Insify to date is about $48.8 mn. The investment is meant to fuel expansion deeper into Europe, launch new AI-powered SME/freelancer products, and improve its tech tools.
Founded by entrepreneurs, Insify positions itself as a modern alternative to traditional SME insurance. The platform applies AI to speed onboarding, strip down paperwork, and shape policies around niche professional needs rather than one-size-fits-all products.
Already active in the Netherlands, France, and Germany, it serves a wide mix of professionals from consultants and designers to carpenters and personal trainers.
Growth has been strong. Since its Series A extension, the company has more than tripled its gross written premiums, a signal of demand among Europe’s self-employed.
CEO Koen Thijssen said the goal isn’t just growth but reshaping how protection works for freelancers and small firms.
This new chapter isn’t just about growth. Freelancers and SMEs deserve protection that meets their bespoke needs, not just one-size-fits-all coverage. It’s about giving the builders of Europe’s economy the right tools and ultimate financial security to move forward with confidence.
Koen Thijssen, Insify founder and CEO
“We’re proud to welcome Evli as a partner in this mission to empower them and build an insurance platform that works for entrepreneurs: smart, simple, and radically more supportive,” Koen Thijssen said.
Miko Kuitunen, partner at Evli, said the firm backed Insify because it fills a painful gap in SME insurance. Fast, personalized cover, built for entrepreneurs, remains rare in the sector.
He added that Insify’s ability to move quickly while tackling complex problems made it stand out as a scale-ready platform.
We invested in Insify because it fixes a painful gap in SME insurance: fast, personalised and transparent cover without paperwork built solely for entrepreneurs.
Miko Kuitunen, partner at Evli Growth Partners
“The team tackles hard problems and ships with both pace and rigour. We’re proud to support them as they scale,” Miko Kuitunen commented.
With the fresh capital, Insify plans to lean harder into European markets, expanding reach while keeping its mission intact: “smart, simple, fair insurance that works for entrepreneurs.”
Insify is a digital-first insurtech startup founded in 2020 and headquartered in Amsterdam, the Netherlands.
It designs business insurance specifically for freelancers and small-to-medium enterprises (SMEs) across Europe.
The company emphasizes speed, simplicity, and fairness. Its platform uses AI and data-driven underwriting to reduce paperwork, streamline onboarding, and deliver quotes or policies in very short timeframes—often in just minutes.
Insurance coverages are tailored to the unique risks small businesses face: things like liability, damage to goods or tools, professional responsibilities.
Distribution is multichannel. Insify sells direct via its online interface, uses embedded insurance via partners (e-commerce, platforms, brokers), and offers whitelabeled solutions so other businesses can integrate its insurance offering into their own customer journeys.
The team behind Insify includes entrepreneurs with startup, insurtech, and fintech experience. Its product development and investor backing reflect that: it has raised multiple funding rounds and partner-relationships (e.g. with Munich Re) that give insurance capacity and credibility.
Insify aims to close protection gaps for under-served segments—freelancers and SMEs—who often face high friction, opaque terms, or high cost when dealing with traditional insurers. Its mission is to offer insurance cover that scales with business growth, priced fairly, handled transparently, with support when it counts.
