Wopta Assicurazioni, Italian phygital insurtech MGA, rolls out Anna, a new AI agent inside its Woptal platform, developed together with Blu Pantheon, an Italian startup focused on generative AI tools and process automation.
This launch deepens the company’s phygital strategy, pushing a mix of tech and face-to-face expertise that has been its calling card since day one.
Blu Pantheon founder Claudio Corti said the collaboration gave his team room to apply their AI tech in a live insurance environment, with Wopta proving both experimental and customer-obsessed.
In Wopta, we have found an innovative partner that is open to experimentation and has a very clear vision: always putting the customer first.
Claudio Corti, founder of Blu Pantheon
“The collaboration on Anna has allowed us to bring the best of our generative AI technology to the field, with a concrete and fast approach, perfectly in line with the phygital model that distinguishes Wopta in the insurance market,” comments Claudio Corti.
Anna is already available through Wopta’s website, handling policy purchases and management flows via chat, text-to-speech, and natural conversation.
The AI supports Wopta per te Vita products, making the process easier to navigate, transparent enough to trust, and accessible across devices.
What does this mean for actual users and Wopters? Customers get immediate support, product clarity, and help with claims or coverage questions. Intermediaries, meanwhile, receive operational backup, faster advisory tools, and assistance managing complex flows.
That split gives professionals more time to focus on building stronger client ties rather than chasing paperwork.
Wopta’s Managing Director, Ivan Pivirotto, sees Anna as a straight extension of the company’s push to close Italy’s protection gap. “This is about keeping families and businesses safe in real-world ways. We want insurance to feel less like a wall of contracts, more like a tool anyone can handle,” he said.
The combination of technology and human interaction, on which our phygital model is based, is enhanced with the introduction of Anna, our AI agent.
Ivan Pivirotto, Managing Director of Wopta Assicurazioni
“With Anna, we are taking another step forward in our commitment to closing the protection gap and supporting the real economy by providing families and businesses with concrete, fast, and personalized tools to protect themselves from everyday risks,” comments Ivan Pivirotto.
The wider context makes sense: Italian customers still prefer traditional channels like brokers, agents, and banks, especially when buying or claiming.
Wopta isn’t scrapping that. Instead, it layers AI into the phygital model, reinforcing the human relationship while cutting delays and friction. AI doesn’t cancel the advisor, it sharpens the advice.
Founded in 2021, Wopta was Italy’s first phygital MGA, combining a digital-first insurance platform with direct human guidance through its network of Wopters, plus partners like BeProf-Confprofessioni, Facile.it, HYPE, Switcho, Segugio, and WIN. Already, more than 200,000 customers and 4,000 intermediaries use its services.
In 2025, Wopta Assicurazioni has closed a funding round that brings its total financing to €12 mn led by Belluzzo International Partners, featuring prominent Italian investors such as Alcide Leali, Bernardo Finco, Andrea Pernigo, Enrico Guidotti, and the Antonelli and Gianazza families.
The company also launched a €50 mn Series B round to support growth and expansion.
Wopta Assicurazioni focuses on offering tailor-made insurance products and services, leveraging digital platforms to provide seamless and efficient coverage solutions for individuals and businesses.
The company has built a strong presence in the Italian market through strategic partnerships with organisations including CNA, BeProf – Confprofessioni, HYPE, Banca Sella, and Switcho.
The company plans to use the newly raised capital to accelerate growth through acquisitions, both in Italy and internationally, with an emphasis on strengthening its domestic market position and expanding across Europe.
The company positions itself as an ally of the so-called “real economy.” Families, professionals, small businesses — not abstract markets. With Anna live and learning, Wopta bets that generative AI can move insurance out of back offices and closer to everyday life, without losing the human touch that still carries the most weight.
