iPipeline, a digital solutions provider for life insurance services, has expanded its Advanced Underwriting feature to all users of its SolutionBuilder platform, aiming to cut friction in life insurance and financial services protection sales.
The tool applies data from the 20 most frequent medical disclosures, covering about 80% of typical term variations.
Advisers and clients see upfront pricing and coverage impacts, reducing delays, abandoned applications, and uncertainty.
Insurers including The Exeter, Vitality, and Zurich already support the feature, with additional providers expected soon. The product was shaped with adviser input to resolve one of the sector’s toughest hurdles: lack of clarity early in the customer journey.
Barnsdale Financial Management adviser Scott Taylor-Barr said the service has allowed him to model ex-smoker premiums and factor BMI from the outset.
He added that having side-by-side results showing which insurers would likely offer standard terms has helped him recommend faster, rather than waiting on pre-application checks.
I have found Advanced Underwriting incredibly useful, allowing me to see ex-smoker premiums for clients and getting BMI priced in from the beginning of the client journey, whilst being able to see which insurers are more likely to offer favourable term for more complex lives.
Scott Taylor-Barr, Barnsdale Financial Management adviser
“I’ve now had cases where we’ve been able to see refer results from some insurers, alongside ratings and standard terms from others, enabling us to recommend those showing standard term to clients much earlier than the traditional process of completing a pre-app with all insurers,” Scott Taylor-Barr says.
Rachel Edwards, SVP and UK managing director at iPipeline, said the rollout represents a fundamental upgrade. “After years of collaboration, we’re proud to launch Advanced Underwriting to the whole protection market. Early results are outstanding: adoption is racing towards 50% in just two months. In a market where the quote-and-apply process has barely changed in 20 years, this is a major transformation.”
iPipeline has raised about $104 mn in total. The company closed a $18 mn Series A in June 2008 from Fidelity Ventures, Volition Capital and NewSpring Capital, followed by a $15 mn early VC round in November 2009 from Fidelity and NewSpring.
In January 2012, TCV invested $71.4 mn in a Series C growth equity round.
- June 2008 – Series A — $18 mn (Fidelity Ventures, Volition, NewSpring)
- Nov 2009 – Early VC — $15 mn (Fidelity, NewSpring)
- Jan 2012 – Series C — $71.4 mn (TCV)
- Aug 2015 – Acquisition — Acquired by Thoma Bravo (terms not public)
- Aug 2019 – Acquisition — Further acquisition (terms not public)
- Total raised — ~$104 mn
Thoma Bravo acquired iPipeline in August 2015, with financial terms not disclosed. The company changed hands again in August 2019, also without published terms. Since that point, iPipeline has operated as a privately held business without raising new external capital.
