Insurance data platform Percayso Inform has partnered with startup motor insurance broker Pizza in preparation for Pizza’s official rollout later this year.
The collaboration grants Pizza access to Percayso’s intelligence infrastructure, supporting its fraud prevention and customer verification efforts.
Percayso placed second in last year’s InsurTech ranking. The platform offers real-time data access via API, enabling brokers, MGAs, and insurers to streamline decision-making and improve risk selection using aggregated datasets from multiple sources.
Pizza is positioning itself as a consumer-first alternative in a motor insurance market burdened by low public trust and rising fraud.
The platform enhances the quote process by providing insurers with more detailed information about applicants, helping them to detect fraud, optimize pricing, and improve customer acquisition.
- Percayso’s platform is designed to be easily integrated into existing insurance systems via a simple API call.
- Percayso’s platform is modular (Enrich, Inform, Deploy), allowing insurers to choose the specific services they need.
- Percayso integrates with other platforms like RDT and Close Brothers’ Foresight, expanding its reach and capabilities.
- Percayso utilizes machine learning to provide objective vehicle valuations and insights.
- Percayso Inform Manager (PIM) is a low-code SaaS solution that allows insurers to manage and interpret data within their own environment
The startup’s approach rewards safer drivers through a model called “Slice Back,” which refunds 5% of the annual premium to policyholders who avoid fault claims. The rebate applies even if the customer switches providers at renewal.
Founders Sam Baker, Marc Meeking, and Colin Sadler—each with senior leadership backgrounds in motor broking—have built Pizza to counteract insurer-side losses while restoring customer confidence. Their strategy blends simplicity, transparent pricing, and behavior-based incentives.
Baker said the insurance sector faces both a trust deficit and escalating fraud, and Pizza aims to address both by combining proactive risk checks with clear customer benefits.
Percayso stood out as the partner best aligned with our values. Their tools help us deliver secure, fair insurance products without compromising the user experience.
Sam Baker, Percayso Inform’s Founder
Pizza embeds identity verification and fraud prevention early in the policy lifecycle to protect insurer partners. Its tech-led workflow also aims to minimize claims costs by encouraging safer driving habits.
Chris Traill, client director at Percayso, welcomed the partnership. “Pizza’s team understands that fair pricing starts with clean data and customer-centric design. We’re excited to support their vision and help them scale,” he said.
Percayso is an insurance data and intelligence platform, specifically focused on providing next-generation insurance intelligence to insurers and brokers.
It offers a range of services including data enrichment, quote intelligence, and vehicle intelligence, all designed to help businesses improve pricing, reduce fraud, and enhance customer acquisition strategies. Percayso’s platform leverages a vast array of data sources to provide actionable insights throughout the insurance lifecycle.
Percayso offers detailed vehicle data, including history, specifications, and valuation, empowering insurers to make more informed decisions about vehicle-related risks
