Embedded insurance product

Embedded insurance products are integrated into other products or services, offering coverage as part of the purchase process. These insurance solutions are designed to be seamlessly incorporated into the user experience, often at the point of sale or within a digital platform. For example, when buying a travel package, an embedded insurance product might automatically include travel insurance.

This category of insurance simplifies the purchasing process by eliminating the need for separate insurance transactions. It provides convenience for consumers and can increase insurance uptake by integrating coverage into everyday purchases.

Embedded insurance can cover a range of needs, from travel and vehicle insurance to health and property. The integration aims to offer relevant, contextual protection tailored to the specific product or service being used. This approach not only enhances the consumer experience but also creates opportunities for insurers to reach new markets and customers.