Life insurance market in China is set to grow at a compound annual growth rate (CAGR) of 6.3% from $484.4 billion in 2021 to $665.6 billion in 2026, in terms of direct written premiums (DWP).

  • Agencies and bancassurance are the main channels of life insurance distribution in China
  • Over 85% of high net worth (HNW) investors in China prefer life insurance
  • Life P&H insurance occupied a 24.5% share of the DWP
  • The third pension pillar will allow individuals to contribute up to CNY12,000 ($1,872) annually
  • The current pension system with state pension covering 70% of the population and voluntary employee pensions

According to GlobalData, this growth has been supported by a recovery in the agency distribution channel and product innovations that address changing demographic requirements.

Agencies and bancassurance are the main channels of life insurance distribution in China, according to GlobalData’s Global Insurance Database, which account for a 60.1% and 30% share in new business DWP in 2021, respectively.

Driven by investments from insurers to upgrade the quality of advisory services through training, the agency channel registered a 2.2% growth last year, while bancassurance recorded a 3.9% growth.

Life Insurance Market in China

Agencies are the main distribution channel for whole life insurance products, which accounted for 75% of life insurance DWP in China in 2021.

Over 85% of high net worth (HNW) investors in China prefer life insurance in their inheritance planning, which is one of the main drivers of whole life insurance.

The affluent population is expected to grow at an average annual growth of 9% over the next five years, boosting the demand for life insurance.

Life Insurance Market in China

The life insurance industry in China also benefited from the growing demand for personal accident and health (PA&H) insurance, driven by a rise in private healthcare facilities and disposable income.

Life PA&H insurance occupied a 24.5% share of the DWP in 2021, with a CAGR of 13.8% during 2017–2021.

Hybrid insurance products, which combine healthcare and protection with savings, have also gained prominence in the country.

Whole life and annuity insurance with riders, such as critical illness and accident, are the other examples of hybrid insurance products in China.

The large middle-income population, which is expected to reach 90% by 2030, and the ageing demography in China are the key consumers of these products.

Life Insurance Market in China

In April 2022 China rolled out individual private pensions as part of the third pillar of pension, to address income challenges faced by the aged population.

The third pension pillar will allow individuals to contribute up to CNY12,000 ($1,872) annually, which will be tax exempted and can be invested in products such as commercial endowments from life insurers.

General insurance market is set to grow at a compound annual growth rate (CAGR) of 7.2% from CNY1,367.7bn ($212.1bn) in 2021 to CNY1,943.1bn ($304.4bn) in 2026, in terms of direct written premiums (DWP).

The current pension system with state pension covering 70% of the population and voluntary employee pensions is deemed inadequate to fully support China’s retirement requirements. The new pension plan has opened an untapped opportunity for insurers.

In 2021, many foreign insurers such as Allianz and Manulife have shown a keen interest in the pension sector especially after the foreign direct investment (FDI) cap on insurance was scrapped in the country.

The life insurance industry in China is expected to weather the ongoing economic slowdown caused by frequent lockdowns and will expand over the next five years, aided by an influx of foreign capital.

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