Insurtech Eleos Life has launched Theea, an AI-driven digital co-pilot designed to guide life insurance customers with clear, real-time support.
The tool is now live on the Eleos Life platform, offering users 24/7 assistance to clarify policies and strengthen confidence in their coverage decisions.
During a two-month pilot involving more than 5,000 customers, individuals using Theea were 2.5 times more likely to enrol in a policy than those who did not engage with the service. The company said the results highlight growing demand for digital tools that reduce friction in complex financial products.
Key functions include multilingual support, jargon-free explanations, and instant responses that eliminate the need to speak with an agent.
Eleos Life emphasized that traditional AI tools often provide incomplete or inaccurate guidance, while Theea was built to address those gaps with life insurance-specific expertise.
The insurtech said its broader mission is to expand access to protection by combining proprietary data with AI-powered technology that enables customers to make informed coverage decisions.
Launched in 2023, and with teams in London and Lisbon, Eleos was founded by a team of entrepreneurs who have successfully exited from Zaask, a leading services marketplace in Iberia, and Anorak, the UK’s first digital life insurance broker.
CEO Kiruba Eswaran and CTO Nuno Costa are joined by lead engineer Antonio Garnier to take on this enormous challenge in an enormous market.
Our mission is to give everyone the financial stability that will steer them safely through times of unavoidable hardship by offering accessible, affordable and essential insurance policies.
Eleos founder and CEO, Kiruba Eswaran
“We’ve made huge progress towards this goal in just a few short months, and with our new investment partners, that progress will accelerate”.
Kiruba Shankar Eswaran noted that life insurance often feels intimidating or out of reach. He explained that Theea aims to counter this perception by delivering accessible, on-demand guidance and by making protection more approachable and inclusive.
Life insurance is one of the most important financial decisions people can make, but too often it feels out of reach. With Theea, we’re changing that by building awareness through clear, jargon-free guidance, improving access with on-demand, multilingual support, and driving engagement by giving people the confidence to explore and choose coverage in their own time.
Kiruba Shankar Eswaran, CEO at Eleos Life said
“Our mission has always been to make protection simple and inclusive, and Theea is a powerful step in that direction,” Kiruba Shankar Eswaran said.
Fuel Ventures investment in Eleos as part of a $750,000 pre-seed funding round, joined by Indico Capital Partners, APX and Magic Fund, to make life and income protection insurance accessible for all. With two previous exits under the Eleos founding team belt, we can’t wait to see these guys innovate in this very exciting space.
The following year, around May 2024, the company raised a $4 M seed round co‑led by Fuel Ventures and Indico Capital, with participation from APX and other backers such as Founders Factory, InsurTech NY, and Magic Fund.
Eleos works in partnership with several popular brands, mostly other fintechs, to embed income protection insurance and life cover into their online journeys.
By using the data these brands already hold, Eleos is able to raise awareness, provide personalised quotes, and speed up the application process.
Eleos’ partners range from leading fintech brands to self-employment marketplaces and demonstrate the commitment of all parties to the creation of financial resilience. These partnerships not only prioritise the financial well-being of customers but also bring considerable enhancements to each brand’s offer by giving them access to significant revenue streams and improving customer retention.
