Roojai, a Thai digital insurtech selling cover straight to consumers, locked in $60 mn in Series C funding co-anchored by UK investor Apis Partners and Asia Partners.
Apis committed capital through its Apis Global Growth Fund III and the Apis Growth Markets Fund III. Other backers already on the cap table joined in, including HDI International, Primary Group and the International Finance Corporation.
The company runs with a product lineup built around motor insurance and keeps adding health, personal accident and travel.
Established in 2016 by a team of seasoned insurance professionals, Roojai is committed to putting customers first. We are fully authorised by the Office of Insurance Commission (OIC).
Nicolas Faquet, Roojai founder and CEO, has pushed a low-friction model that relies on online distribution and a blunt focus on cost control. Some rivals call it scrappy, maybe even stubborn, though customers tend to like the direct model.
At Roojai, we understand that finding the right insurance plan can be challenging. That’s why we are dedicated to making insurance straightforward and affordable.
Nicolas Faquet, Roojai founder and CEO
“Our insurance plans are designed to be easy to understand and use, ensuring you get the coverage you need without the hassle”, Nicolas Faquet said.
“We leverage cutting-edge technology and continuous innovation to enhance your experience, always guided by your reviews. Our goal is to provide top-notch service while delivering exceptional value”.
New capital heads toward scaling the Thai operation and expanding further in Indonesia. Roojai also flagged that a slice of the round may fuel strategic M&A, which hints at a regional land grab that has been simmering for years.
According to Beinsure data, investor chatter around cross-border consolidation in Southeast Asian insurance has picked up again.
Faquet said Apis and Asia Partners bring hands-on growth experience and will support disciplined expansion and product build-out across Southeast Asia. The phrasing sounds polished, but insiders know the company wants sharper analytics and more aggressive experiments with pricing.
Asia Partners co-founder Vorapol Supanusonti backed Roojai’s data-led underwriting and tech-heavy operations.
He argued that the team built a digital platform delivering strong value and trust for policyholders. A big claim, though the firm has leaned harder into automation than most of its peers.
Avendus Capital served as the sole financial advisor on the transaction. Roojai previously raised $42 mn in its Series B, led by HDI International, with IFC joining that round as well.
Back in 2018, IFC led the $7 mn Series A alongside Primary Group, a Bermudan investment outfit active in insurance and financial distribution.
Thailand’s insurance market keeps heating up because digital tools finally reached scale and forced incumbents to modernise. Deals keep rolling through the sector.
Sunday Ins Holdings reportedly prepared a $50 mn raise earlier this year, and Rabbit Care picked up the online motor distributor GluayGluay.com in May.
