Insurtech Peak3, a next-gen cloud platform for life, health, and P&C insurance, introduces a new model that increases customer interaction through its accumulator insurance propositions.
The approach replaces the traditional one-time policy with micro-policies triggered by routine actions such as payments or fitness activity.
This structure targets low engagement levels among younger users and small businesses by linking insurance to everyday behaviour.
The model issues modular coverage over time. It allows insurers to gather detailed behavioural data and create flexible policies based on individual habits.
Insurers benefit from frequent digital interactions, improving customer retention and expanding cross-sell opportunities. The system also improves risk assessment through real-time data collection.
Insurers face increasing pressure to offer more personalised, flexible products that meet the expectations of digital-savvy consumers
Adrien Lebègue, CEO of EMEA at Peak3
“Accumulator propositions, uniquely enabled by our SaaS solutions, transform insurance into a seamless, daily experience—enhancing customer loyalty and unlocking new growth opportunities,” Adrien Lebègue said.
Implementations include SNACK by Income Insurance in Singapore and Grab’s Pay-Per-Trip insurance in Southeast Asia.
Both examples show higher engagement by connecting insurance to user actions. Grab’s model, in particular, provides gig workers with flexible, per-trip coverage, delivering millions of policies annually.
Peak3 supports these developments through its Graphene cloud and Fusion orchestration platforms. These tools help insurers manage large volumes of micro-policies, automate workflows, and connect with ecosystem partners.
By addressing legacy system limitations, the company enables insurers to expand their digital capabilities.
Adrien Lebègue, CEO of EMEA at Peak3, stated that digital expectations require more flexible insurance products. Esben Seyffart Sørensen, Chief Sales Officer for Europe, added that managing thousands of micro-policies demands a new level of system agility.
As customer expectations evolve, insurers need agile, data-driven solutions. Accumulator propositions deepen engagement but require a step change in digital capabilities to manage thousands of stackable micro-policies per customer.
Seyffart Sørensen, Chief Sales Officer, Europe, at Peak3
Peak3’s technology-based solution, formerly known as ZA Tech, gives insurers tools to meet shifting market demands and maintain competitiveness.
In June 2024, insurtech firm Peak3 secured $35 mn in a Series A funding round led by EQT, with participation from Alpha JWC Ventures.
The investment aims to enhance Peak3’s analytics and artificial intelligence capabilities, supporting the development of an intelligent core insurance solution. Additionally, the funds will facilitate the company’s expansion in the EMEA region and the establishment of new system integrator partnerships.
