Brazilian insurtech Planetun, focused on digital inspections, automation and workflow tools for insurance, didn’t set out to become the go-to inspection tech shop for Brazil’s insurance and credit markets, but that’s roughly where it landed after almost two decades of tinkering, rewiring, and occasionally stumbling into breakthroughs.
The company now says it’s pushing even harder into AI, not because it needs a fresh buzzword, but because demand for remote checks never retreated after the pandemic years.
Insurers got a taste of digital journeys and decided they weren’t going back to clipboards.
The firm has logged more than 8 mn inspections since 1996, a number that feels almost unreal if you remember how manual the industry used to be. Partners include most of the big domestic carriers, and the platform now spills into neighbouring markets in LatAm.
Planetun expects 50% boost as open-insurance rules spread, giving companies a shared data layer instead of forcing everyone to build their own plumbing. A relief, honestly.
Its auto numbers show why carriers keep knocking: 1.2 mn+ vehicle inspections, risk-acceptance windows slashed by as much as 85%, and cost cuts that can hit 60%. Not magic, just less friction.
Years ago, the team launched browser-based apps that let customers send inspection data straight from their phones. Those experiments became the firm’s bread and butter.
Now the platform ties insurers, clients, and service vendors together in a way that feels more like messaging infrastructure than old-school insurance software.
Henrique Mazieiro, who built the company, talks about mountaineering a lot, not in a corporate-values way, more like someone who actually drags himself up a mountain and thinks, “Yeah, this is familiar.”
He says Planetun grew from a mix of personal obsessions, and he rarely pretends it followed some tidy strategic arc. The internal culture leans into that: people chase whatever summit they think they can reach, even if the route is messy.
Henrique said: “Founding the Planetun Group was a natural step – the sum of all my passions: innovation, technology, and purpose. For 19 years, we have been transforming the insurance and automotive markets with digital solutions, AI, and cutting-edge automation. Our mission is clear: to make the world simpler, safer, and more sustainable.”
At the heart of Planetun is the development of people. We believe that each employee has their own ‘summit’ to reach.
Henrique Mazieiro, CEO & Founder of Planetun
The company keeps training models on behavioural signals and risk profiles so underwriters can commit faster without tripping over unclear data.
People complete inspections, claims tasks, property checks remote, and the software follows along, nudging the workflow when someone hesitates or when an image looks off. Whatever Planetun is doing, carriers seem content to let it keep carving out more of the stack.
The next leap is digital acceptance with no human in the loop. The AI grades pre-inspection data, compares it with stored behaviour, and decides whether the policy can move forward.
That idea used to terrify insurers; now they’re asking when it ships.
Planetun is also chewing on antifraud and predictive-risk models, trying to map what customers actually do rather than what underwriters imagine they do.
The company added a Provider Hub too, a one-integration connector for national inspection and residential-claims vendors, a godsend for insurers drowning in vendor spreadsheets.
”Our philosophy comes from mountaineering which taught me, in practice, about resilience, leading by example, teamwork, and self-awareness. The investment in innovation and digital transformation is not new,” Henrique Mazieiro said.
The insurtech just shipped two keystone products – Digital Acceptance and the Provider Hub, and each one nudges the company further from its inspection-only roots.
With insurers modernising their ops at different speeds, Planetun sits in the odd position of supplying the connective tissue.
It’s not preaching about a future of perfect efficiency; instead, it keeps offering tools that cut insurer costs (by 80%) while letting customers get through insurance chores without losing half a day. That, more than any glossy narrative, is what’s pulling the company forward.
