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RAC Insurance partners with Ticker to launch connected motor insurance products

RAC Insurance partners with Ticker to launch connected motor insurance products

RAC Insurance has formed an exclusive agreement with Ticker, a UK-based telematics insurance provider, to distribute a range of connected motor insurance products. The collaboration focuses on expanding coverage options for underserved driver groups.

The first product, now live, targets new and young drivers. It will soon be followed by offerings tailored to older motorists and individuals with low annual mileage. All products will be accessible through the RAC website and leading comparison platforms.

Ticker ranks among the top InsurTech firms in the UK, securing fifth place in last year’s InsurTech 50 list. The new driver policy applies to those who passed their test within the last eight years, or within the last two years for drivers aged 17–21.

Ticker ranks among the top InsurTech

The RAC provides complete peace of mind™ to more than 13.6m UK personal and business members, whatever their driving needs – from breakdown assistance to insurance and a range of other motoring services.

Customers install a self-fit telematics device, allowing insurers to assess driving behavior. Safer drivers may receive lower premiums at renewal and keep their no-claims discount even if hit by an uninsured vehicle.

Founded in 2019, Ticker has rapidly built a reputation for creating usage-based insurance models designed for specific customer segments.

These include first-time drivers, older adults, and low-mileage users. The company uses connected data to offer more accurate pricing and incentivize safer driving.

David Buxton, CEO of RAC Insurance, stated that this partnership supports the company’s strategic relaunch of both existing and new telematics products. He emphasized the importance of working with a technology-focused insurer to better serve drivers often overlooked by mainstream policies.

Our aim is to provide fairer pricing for young motorists and better value for low-mileage users. With Ticker, we’re offering solutions that align with the RAC’s broader goal of improving road safety.

David Buxton, CEO of RAC Insurance

Richard King, founder and CEO of Ticker, described the agreement as a critical development for his company.

Access to behavioral data and AI tools is reshaping motor insurance. Partnering with a trusted brand like the RAC marks a major growth phase for us

Richard King, founder and CEO of Ticker

RAC Insurance vehicle insurance includes annual car insurance, motorbike insurance, classic car insurance, electric car insurance and commercial vehicle insurance.

There are policy types that allow greater flexibility including short term cover with temporary car insurance; a telematics option — black box car insurance and specialist learner driver insurance.

Ever since its foundation in 1897, the RAC has been consistently at the forefront of developing motoring services – from introducing uniformed patrols in 1901 and roadside emergency telephone boxes in 1912 right through to the present day when we developed the UK’s first van-mounted charger for ‘flat’ electric cars.

  • In 2001 the RAC designed, developed and launched a rapid deployable towing system which is stored in the back of all its patrol vans. Keeping pace with modern vehicles, which are becoming increasingly complex, all RAC patrols are equipped with the latest mobile diagnostic equipment – RAC Scan+ which enables them to quickly identify faults that would otherwise have to be dealt with by a garage. A fleet of fuel patrols was launched in 2010 to help people who mistakenly put the wrong fuel in their vehicles.
  • In 2014 the RAC rolled out a pioneering universal spare wheel designed to speed up the fix time and minimise inconvenience for members who experience a puncture without having a spare. Two years later we equipped patrols with state-of-the-art roadside battery testers.
  • In 2019 the RAC launched two industry-leading pieces of technology: RAC EV Boost enables patrols to charge ‘flat’ electric cars enough to get them to a nearby chargepoint and the All-Wheels-Up recovery system gives them the ability to tow vehicles that would otherwise need to recovered by a flatbed.

And, as standard, every RAC van carries more than 500 parts and tools which patrols use to get members’ vehicles going again as quickly as possible. The RAC is very proud of its record of repairing four out of five vehicles at the roadside.