Vietnamese insurtech Saladin closed a Series A funding round led by SBI Ven Capital through its joint fund with Kyobo Securities of South Korea and NTUitive from Singapore.
The round also drew backing from existing and new investors, including Monk’s Hill Ventures, Peak XV Partners, and ICMG. The company did not disclose the amount raised.
Founded in 2022, Saladin operates as a digital-first insurance brokerage and multi-channel distribution platform.
It builds embedded B2B2C insurance solutions for partner platforms while plugging into large consumer ecosystems, spanning payments, travel, healthcare services, and adjacent verticals.
With new capital in hand, Saladin plans to move beyond non-life products into segments that traditionally rely on consultations. Life insurance sits at the top of the list.
The company is preparing to roll out term life and broader health protection products designed specifically for online distribution, mixing standard offerings with tailored packages built around customer needs.
Expansion also targets the post-sale experience. Saladin said it will upgrade claims handling and service operations to tighten reliability across the customer journey.
At the same time, the firm is leaning harder into AI tools to lift productivity, improve personalization, and build trust in digital insurance interactions. The tech push isn’t cosmetic. It’s operational.
Enterprise partnerships remain central to the strategy. Saladin is focusing on collaborations in health, term life, and travel insurance, aiming to co-develop protection products that fit directly into partner platforms rather than sit alongside them.
So far, Saladin has partnered with 15 insurers in Vietnam and reached nearly 1 mn unique customers. Its agent and collaborator network, Saladin Pro, counts more than 15,000 registered partners.
The company plans to scale training programs and financial literacy support as distribution widens.
The funding lands at a complicated moment for Vietnam’s insurance sector. Regulatory changes, including shifts affecting bancassurance, slowed parts of the market. Reforms followed.
According to Beinsure analysts, those adjustments are now setting the stage for faster adoption of tech-led distribution models.
Founder and CEO Vivien Vân Lê said Vietnam’s regulatory push toward digitalisation and international standards signals a market preparing for its next phase. She said the company sees 2026–2027 as a turning point across insurance, fintech, and healthtech, with Saladin aiming to help make protection simpler and more transparent for millions.
Vietnam’s push for reform, digitalization, and international standards reflects a nation preparing for its next leap forward. We believe 2026-2027 will open a new chapter of innovation across insurance, fintech, and healthtech.
Vivien Vân Lê, Founder & CEO, Saladin
“With a strong foundation, we can help shape a future where protection in Vietnam becomes truly convenient, transparent, and supportive – empowering millions to live with more confidence and peace of mind,” Vivien Vân Lê said.
Eiichiro So, CEO of SBI Ven Capital, said Vietnam’s insurance market is entering a growth phase and described Saladin’s platform as customer- and agent-centric by design.
Vietnam’s insurance market is entering a significant growth phase, and Saladin stands out with its platform that puts customers, carriers and agents at the center of its design.
Eiichiro So, CEO, SBI Ven Capital
He said its use of technology positions the company well as the ecosystem becomes more connected and efficient. “Its thoughtful use of technology to enhance each stakeholders’ journey positions the company well for this expanding market.”
“We are delighted to partner with them to help build a more connected and efficient insurance ecosystem for Vietnam,” Eiichiro So says.
