Insurtech YuLife launches Bupa's Group Health Insurance

Insurtech YuLife, a tech-driven financial services company on a mission to inspire life,  has extended its group protection offering to include health insurance for employers through a partnership with Bupa.

YuLife’s launch of group health insurance provided by Bupa furthers our commitment to enriching member’s health, providing benefits that are truly valued by employees, and boosting workplace wellbeing at businesses across the country.

YuLife currently offers group life insurance, critical illness and income protection cover, and will now extend the core elements of its offering, including access to the game-like YuLife app, to the health insurance market.

YuLife members can now access Bupa’s mental health cover, unlimited digital GP appointments, and access to treatment and referrals for cancer, mental health and musculoskeletal (MSK) conditions.

Insurtech YuLife team
Insurtech YuLife team

Since its foundation in 2016, YuLife’s innovative approach to insurance has seen its group life insurance, critical illness, and income protection policies gain rapid traction in the UK insurance market.

Now, in partnership with Bupa, YuLife is applying the core elements of its offering, including access to the game-like YuLife app, to the health insurance market, by adding a product that supports employees’ health and wellbeing and encourages healthy lifestyle habits.

Investing in health and wellbeing in the workplace results in higher engagement, a more inclusive culture, lower sickness absence, and increased employee retention, YuLife detailed.

Insurtech YuLife launches Bupa's Group Health Insurance

There are many things we love about group health insurance. It provides healthcare support for employees. But, for most employees, insurance is usually left in the drawer and forgotten about in the day-to-day. Most don’t interact with their health insurance until something goes wrong.

Bupa’s policies offer three standard cover levels alongside custom-designed policies so employers to choose policies that fit their team’s specific needs.

At the same time, we are facing a health crisis: 80% of illness is due to everyday lifestyle factors. In other words – 80% of illnesses can be prevented. So we thought – why not offer health insurance that not only meets you at the point of illness – but also prevents that illness by improving people’s lifestyles day-on-day.

People get access to healthcare.

  • Access to 600 hospitals in the Bupa network.
  • The most extensive mental health cover in the market.
  • 24/7 virtual GP appointments, medication to your door, and an AI symptom checker.
  • Outpatient consultations and treatment for eligible conditions.
  • Extensive cancer cover, for every stage of cancer treatment.
  • Fast access to treatment, with referrals for cancer, mental health and MSK conditions.

According to the Bupa Wellbeing Index, health insurance was the top three most sought-after benefits for a third (39%) of employees.

Sammy Rubin, YuLife founder and chief executive, commented that like life insurance, health insurance has “immense potential” to engage with policyholders and proactively encourage them to adopt healthier lifestyles.

Sammy Rubin, YuLife founder

Access to high-quality healthcare is transformative for employees’ sense of mental, physical, and financial wellbeing, especially in the current economic landscape.

Sammy Rubin, YuLife founder

This forms part of our mission of making health and wellbeing accessible to all, and ensuring that YuLife members are living their best lives.

Looking after the health and wellbeing of employees is fundamental to building a thriving and successful business.

This partnership will help more people to take charge of their everyday health and wellbeing, while also offering reassurance that high-quality healthcare is there when it’s needed

Richard Norris, general manager for business and specialist products at Bupa UK Insurance

Demand for workplace benefits has soared in the face of a fast-changing economic climate, with health insurance ranked in the top three most sought-after benefits for a third (39%) of employees, according to the Bupa

Wellbeing Index. Workplaces can play a leading role in promoting health and wellbeing, and offering group health insurance to their employees is a vital means of doing so. Investing in health and wellbeing in the workplace results in higher engagement, a more inclusive culture, lower sickness absence, and increased employee retention.

Bupa’s business health insurance option will allow YuLife members to access flexible cover alongside the wide range of health and wellbeing tools and services already on offer.

Bupa’s policies are intended to be flexible, incorporating three standard cover levels alongside custom-designed policies, enabling employers to choose the policies that fit their team’s specific needs.

Peter Sonner   by Peter Sonner