Overview
With extensive experience in building industry rankings, we developed a robust methodology to evaluate the world’s top insurance media.
In the 2025 Global Insurance Media Ranking, the Top 3 best insurance outlets are:
- Insurance Business Magazine – 370K+ monthly audience
- Insurance Journal – 260K+ monthly audience
- Beinsure – 240K+ monthly audience
These outlets lead the list due to their large global audiences, strong SEO authority, high-quality editorial content, and consistent industry influence.
We assessed each outlet based on history, team structure, leadership, ownership, and publishing stability. Audience size, global reach, and SEO performance were analyzed using trusted tools.
We also reviewed social media presence, content quality, editorial depth, and B2B services. Reputation was measured through citations, event partnerships, and academic references. Lastly, we examined monetization models to understand business viability. See full our methodology.
Discover the Top Global Insurance Media Ranking based on traffic, influence, content quality, SEO performance, and industry relevance. Updated and expert-driven.
Our goal is to spotlight media platforms that combine influence, credibility, and value for the global insurance and insurtech ecosystem.
Global Insurance Magazines – Full List
The Top Global Insurance Media Ranking showcases the most influential magazines and online platforms covering insurance, reinsurance, InsurTech, insurance-linked securities (ILS), claims, and risk management (see also the Best Global InsurTech Media Outlets).
These outlets are recognized for their authoritative reporting, in-depth analysis, and industry thought leadership. Evaluated through a robust methodology combining audience reach, SEO performance, editorial quality, and reputation, they provide professionals with trusted insights, breaking news, and expert commentary.
From global leaders to niche specialists, the list highlights platforms that shape market discussions, influence policy, and connect stakeholders. Together, these 57 media outlets form an essential information network for the global risk and insurance ecosystem.
TOP online magazines covering Insurance, Reinsurance, InsurTech, ILS, Claims and Risks
Visits (Traffic & Engagement) – total visits as of September, 2025 by SimilarWeb.
DR – Domain Rating developed by Ahrefs in 2016, DR is a metric that measures the strength of a website’s backlink profile on a scale from 0 to 100.
BL – backlinks for media by Ahrefs.
Best Global Insurance Media by Audience & Reach
1. Insurance Business Magazine
Insurance Business is a B2B trade publication in the insurance sector. Its focus is on a cross-section of the insurance industry with articles meant to drive thought leadership, provoke debate, and further important industry issues.
The Insurance Business website is divided into six regions – with separate news coverage and journalists assigned to Australia, New Zealand, Asia-Pacific, Canada, the United Kingdom and the United States.
Insurance Business features daily newsletters containing news content and exclusive interviews with high-ranking insurance executives, conducted by its global team of journalists. In addition, it runs several special reports throughout the year, based on extensive research and surveys of its broker readership, ranking insurance products through its “five-star” awards and shining the spotlight on industry groups such as Elite Women and Rising Stars.
Insurance Business runs regular newsletters for both risk managers and reinsurers, completing its coverage of the wider industry, while also campaigning for diversity and inclusion. It has already scooped several industry awards and received multiple “publication of the year” titles. Its Canadian and Australian arms host the annual Insurance Business Canada Awards and Insurance Business Australia Awards, while other worldwide events include the popular Women in Insurance series and the innovative Future Fest.
Publisher: Key Media Business Information – an award-winning global media company with multiple offices around the world. Its growing portfolio of market-leading products connects business communities and product providers together in seven key verticals through print, online, and events.
- Year Established: 2001
- Team: Approximately 11–50 employees
- Editor-in-Chief: Mia Wallace, Senior Editor
- Publisher: Key Media
🌍 Audience & Reach
- Monthly Traffic: ~373K readers per month
- Geographic Reach: Primarily the United States (43.46%), followed by Canada (13.13%), the United Kingdom (10.65%), Australia (9.12%), and India (2.23%)
🏆 Reputation & Influence
- Recognized as a leading B2B trade publication in the insurance sector
- Regularly features exclusive interviews with high-ranking insurance executives and conducts special reports based on extensive research and surveys of its broker readership
- Features annual awards such as “5-Star” recognitions and spotlights on industry groups like Elite Women and Rising Stars
Content Quality
- Focuses on a cross-section of the insurance industry, including insurance, reinsurance, insurtech, technology, and investments
- Daily newsletters and regular updates
- Provides thought leadership articles, exclusive interviews, and in-depth analysis
- Conducts exclusive interviews with high-ranking insurance executives and produces special reports based on broker surveys
- Features contributions from key thought leaders in the industry
2. Insurance Journal
Insurance Journal Magazine is an U.S. publication delivering insurance news, analysis, and trends for industry professionals since 1923. Helping more than 47,000 subscribers understand the economic, competitive, legal, political, and regulatory forces and trends affecting their businesses.
Insurance Journal is the definitive source of information for the property/casualty industry and the widest read independent agent/broker publication in the nation’s largest insurance markets.
It’s the local insurance news that agents and brokers rely on – making Insurance Journal the industry’s top choice for breaking news. Exclusive survey results, specialty market directories, commercial and personal lines insight, and agency sales and management how-to’s, columns by expert consultants and so much more.
Independent P&C agents, brokers, MGA’s, wholesalers, surplus lines brokers and CSR’s qualify for a free subscription.
- Year Established: 1923
- Team: Operates under Wells Media Group, a 100% employee-owned company.
- Editor-in-Chief: Andrea Wells
- Publisher: Wells Media Group, Inc.
🌍 Audience & Reach
- Monthly Traffic: ~260K readers per month
- Geographic Reach: Predominantly U.S.-based audience (77.4%), with additional traffic from the UK, Canada, India, and Australia
🏆 Reputation & Influence
- Recognized as a leading source in the property/casualty insurance sector.
- Hosts and participates in events like the InsurTech Summit 2025 .
- Acknowledged for editorial excellence within the insurance industry.
- Serves as a reference point for industry research and analysis.
Content Quality
- Focuses on property/casualty insurance news and analysis.
- Provides daily updates and a bi-weekly print magazine.
- Offers in-depth articles, expert opinions, and comprehensive coverage of industry trends.
- Features exclusive interviews, reports, and specialized content.
- Content produced by seasoned journalists and industry experts.
3. Beinsure
Beinsure is a leading a digital media platform focused on insurance, InsurTech, cybersecurity, investments, and blockchain technologies. It aims to simplify these industries by providing the latest news, ratings, reviews, and insights.
Covering a wide range of topics, from Re/Insurance and InsurTech to AI, machine learning and blockchain technologies, Beinsure is a go-to source for anyone wanting to stay informed in the fast-changing world of finance and technology
Beinsure is a professional digital platform that offers comprehensive coverage, in-depth analyses, and trusted reviews on a wide range of topics related to insurance and technology
Beinsure serves a global audience interested in finance, insurance, and technology, offering an integrated platform for both industry professionals and the general public.
The content is curated to inform and educate readers about market trends, investment opportunities, and technological advancements in the insurance and InsurTech sectors.
- Global Reach: Aimed at an international audience interested in insurance, reinsurance, insurtech, investments, and emerging technologies.
- Editorial Focus: Covers Insurance, reinsurance, insurtech, AI, blockchain, cybersecurity, digital, and risk modeling in the insurance sector.
- Trusted Source: Known for unbiased insights, market ratings, and data-driven analysis to help users understand insurance and investment needs.
It’s a great resource for re/insurers and investors looking to stay informed on market news, and it also offers helpful tools and resources.
- Year Established: 2006
- Team: A compact team of 10 professionals, which boasts a combined 110 years of editorial experience.
- Editor-in-Chief: Oleg Parashchak, a seasoned expert with over 25 years in insurance, media, and B2B sectors
- Publisher: Finance Media Holding
🌍 Audience & Reach
- Monthly Traffic: ~241K readers per month
- Geographic Reach: United States 48%, United Kingdom 20%, Canada 8%, Germany 4%, Australia 3%.
🏆 Reputation & Influence
- Citations in Media: Beinsure’s reviews, forecasts and data are featured and cited in the authoritative media. Beinsure — AM Best’s Media Partner Program Participants and Publications
- Awards: In 2023-2025, we at Beinsure Media proudly achieved significant milestones, solidifying our leading position in the insurance and InsurTech industries
- Use in Academic Papers and Whitepapers: Content is utilized in academic and industry research.
Content Quality
- Focuses on insurance, reinsurance, insurtech, investments, and blockchain
- Regular updates with news, ratings, and insights
- Provides a mix of news, ratings, reviews, and technology market insights
- Offers specialized content focusing on the transformation of the financial and insurance industry
- Led by CEO & Founder Oleg Parashchak, with a team of professionals
4. ReinsuranceNews
Reinsurance News is a dedicated digital publication focused on delivering the most relevant updates from the global reinsurance industry.
Each day, editorial team curates and publishes concise news articles and commentary covering key market developments and trends.
Reinsurance News is updated throughout the day with original reporting and analysis, providing readers with timely insight into the reinsurance and specialty insurance sectors. A weekly recap and occasional breaking news alerts ensure subscribers stay fully informed.
Reinsurance News is one of the most widely read and trusted sources of reinsurance-related information worldwide. Readers can access new content online at any time to stay current with market movements and expert perspectives.
- Year Established: 2014
- Team: A small, specialized team of 9 professionals with backgrounds in journalism and reinsurance.
- Editor-in-Chief: Steve Evans, a veteran in reinsurance and insurance-linked securities (ILS) publishing.
- Publisher: Steve Evans Ltd.; also operates Artemis, a leading ILS-focused publication.
🌍 Audience & Reach
- Monthly Traffic: ~144K readers per month
- Geographic Reach: Global, with significant readership in the United States, United Kingdom, India, Canada, and other key reinsurance markets.
🏆 Reputation & Influence
- Citations in Other Media and Industry Reports: Regularly cited in industry analyses and reports.
- Partnerships with Major Industry Events: Hosts executive roundtable events featuring leading industry figures.
- Industry Recognition and Awards: Recognized as a leading publication in the reinsurance sector.
- Use in Academic Papers and Whitepapers: Content is utilized in academic and industry research.
Content Quality
- Focuses on reinsurance, insurance, specialty, and commercial insurance sectors.
- Publishes at least 15 new stories, interviews, and opinion pieces daily.
- Provides in-depth analysis and insights into global reinsurance industry trends.
- Offers exclusive interviews and expert opinions.
- Content produced by professionals with extensive experience in journalism and reinsurance.
5. Business Insurance Magazine
Business Insurance is a long-standing media platform focused on risk management, commercial insurance, and risk financing. It aims to help corporate executives and risk professionals navigate the complex world of insurance with authoritative news, analysis, and insights.
Business Insurance is a singular, authoritative source for executives focused upon risk management, risk transfer and risk financing – since 1967.
It debuted on October 30, 1967, was published by Crain Communications Inc. for several decades, and was acquired in 2019 by Business Insurance Holdings, a division of Beacon Intercontinental Group, Inc. led by Steve Acunto. Beacon operates on three continents and has representatives in all major cities in the US and EU.
Covering a wide range of topics from property/casualty insurance to workers’ compensation, cyber risk, M&A, and regulatory issues, Business Insurance is a go-to source for decision-makers seeking in-depth, actionable information about the risk and insurance industry.
Business Insurance serves a global audience of corporate risk managers, brokers, insurers, and consultants, offering an integrated platform that combines daily digital news, monthly print magazines, webinars, and events.
The content is curated to inform and educate readers about market trends, regulatory developments, risk management strategies, and technology adoption in insurance.
It’s a great resource for executives, risk professionals, and insurers looking to stay informed on commercial risk topics and emerging industry trends.
Year Established / Team
- Year Established: 1967
- Team: Small professional editorial and business team, part of Crain Communications
- Editor-in-Chief: Not explicitly stated in recent materials
- Publisher: Business Insurance Holdings (Crain Communications Inc.)
🌍 Audience & Reach
- Monthly Traffic: ~93K readers per month
- Geographic Reach: Primarily United States, with a global professional readership
- Audience: Corporate executives, risk managers, insurance professionals, brokers, consultants
🏆 Reputation & Influence
- Cited frequently in industry publications and corporate reports
- Established authority in commercial insurance media for over 50 years
- Hosts and sponsors events, webinars, and awards in the risk and insurance sectors
- Content is used in industry research, presentations, and educational materials
Content Quality
- Focuses on commercial insurance, risk management, and related technologies
- Regular updates through daily digital news and monthly print issues
- Provides a mix of breaking news, analysis, regulatory updates, and executive interviews
- Offers specialized content addressing challenges and opportunities in corporate risk management
6. Atlas Magazine
Atlas Magazine, the information review of Atlas Conseil International (ACI), offers a compre- hensive picture of insurance and reinsurance in the emerging countries. It is published in two languages, English and French.
Atlas Magazine is an online, free of charge publication. It is distributed to more than 20 000 contacts in more than 160 countries across Africa, the Middle East, Asia and Europe.
- Year Established: Atlas Magazine was founded in 2003, marking over two decades of continuous publication.
- Team: The organization operates with a team of 11–50 employees, indicating a robust editorial and operational structure.
- Editor-in-Chief: Specific information about the current Editor-in-Chief is not publicly available.
- Publisher: The magazine is published by Atlas Conseil International, a company specializing in insurance and reinsurance information services.
🌍 Audience & Reach
- Monthly Traffic: ~86K readers per month
- Geographic Reach: The publication has a global audience, with significant traffic from France (12.4%), India (7.4%), the United States (5.4%), the United Kingdom (5.1%), and Côte d’Ivoire (4.3%).
🏆 Reputation & Influence
- Citations in Other Media and Industry Reports: Atlas Magazine is recognized as a leading source of insurance and reinsurance news in Africa, the Maghreb, and the Middle East.
- Partnerships with Major Industry Events: The magazine provides live coverage of significant industry events, such as the 51st Conference and General Assembly of the African Insurance Organization (AIO).
- Industry Recognition and Awards: Specific awards or recognitions are not publicly documented.
- Use in Academic Papers and Whitepapers: There is no publicly available information regarding citations in academic literature.
Content Quality
- Atlas Magazine specializes in insurance and reinsurance, with a focus on developing countries, particularly in Africa, the Middle East, Asia, and Europe.
- The magazine is published monthly, with additional content updates provided through its website and daily newsletters.
- Content includes a mix of news, editorials, reports, and statistical analyses, offering both surface-level updates and in-depth insights.
- The publication offers exclusive content such as the Special FANAF Figures and Special Reinsurance Directory, providing detailed market analyses.
- While specific author credentials are not listed, the magazine’s content is curated by a dedicated editorial team with expertise in the insurance sector.
7. Insurance NewsNet
InsuranceNewsNet is a digital media platform that provides news, analysis, and educational content for professionals in the insurance and financial sectors.
Drawing from a wide range of sources and supplemented by original reporting, the platform aims to centralize industry information in one location.
Its content is designed to support advisors and professionals by offering updates on industry trends, market developments, and practice management.
With a focus on editorial quality and marketing strategy, InsuranceNewsNet seeks to deliver practical resources and insights relevant to the day-to-day operations of insurance and financial practices.
- Year Established: 1999
- Team: The company employs between 11 and 50 individuals.
- Editor-in-Chief: John Forcucci, who has an extensive background in daily and weekly journalism.
- Publisher: Paul Feldman, a third-generation insurance agent who launched InsuranceNewsNet in 1999 and the accompanying magazine in 2008.
🌍 Audience & Reach
- Monthly Traffic: ~84K readers per month
- Geographic Reach: Predominantly U.S.-based audience, accounting for 82% of traffic, followed by Canada (2%), the United Kingdom (1.85%), Germany (1.67%), and Vietnam (1.49%).
🏆 Reputation & Influence
- Citations in Other Media and Industry Reports: Recognized by LIMRA as a leading media source for insurance and financial professionals.
- Partnerships with Major Industry Events: Served as a media partner for events such as the Society of Insurance Research’s Annual Conference.
- Industry Recognition and Awards: Publisher Paul Feldman received the 2012 Integrated Marketing Award for Lead Generation Initiative.
- Use in Academic Papers and Whitepapers: Specific citations in academic literature are not readily available.
Content Quality
- Focuses on insurance and financial news, including life insurance, annuities, health benefits, property and casualty, and regulatory updates.
- Regular updates with daily news articles and a monthly magazine publication.
- Provides comprehensive news coverage, original insights, and valuable education for insurance and financial professionals.
- Offers exclusive stories and expert market analyses.
- Content contributed by experienced journalists and industry experts, including Managing Editor Susan Rupe.
8. Insurance Insider
Insurance Insider is the leading provider of insights and analysis for the world’s top insurers, distributors, service providers and investors.
Since 1996, we’ve been helping clients uncover new business opportunities and protect against risks through our exclusive news, deep analysis and actionable insights on the insurance market.
Our coverage extends across the London market, global (re)insurance market, insurance-linked securities market and US property and casualty market.
- Year Established: 1996
- Team: The organization comprises approximately 50+ employees, with offices in London and New York.
- Editor-in-Chief: Catrin Shi, who joined in 2015 and became Editor-in-Chief in 2022.
- Publisher: Insider International Limited, previously known as Insider Publishing Group.
🌍 Audience & Reach
- Monthly Traffic: ~75K readers per month
- Geographic Reach: Primarily serves the London market, global (re)insurance markets, insurance-linked securities, and the U.S. property and casualty market.
🏆 Reputation & Influence
- Citations in Other Media and Industry Reports: Recognized for delivering rapid market intelligence and real-time insights, often cited in industry analyses.
- Partnerships with Major Industry Events: Hosts events like the Insurance Insider Honours and collaborates with industry leaders for conferences and webinars.
- Industry Recognition and Awards: Organizes the annual Insurance Insider Honours, celebrating achievements in the (re)insurance industry.
- Use in Academic Papers and Whitepapers: Provides in-depth analysis and data utilized by professionals and researchers in the insurance sector.
Content Quality
- Focuses on the London and global (re)insurance markets, including insurance-linked securities and U.S. property and casualty sectors.
- Offers daily updates, newsletters, and real-time news coverage.
- Provides exclusive news, deep analysis, and actionable insights on the insurance market.
- Delivers market intelligence on M&A deals, new ventures, losses, and renewals not available elsewhere.
- Staffed by experienced journalists and editors with deep industry knowledge, including Editor-in-Chief Catrin Shi.
9. PropertyCasualty360
PropertyCasualty360.com – where agents, brokers, insurers and claims professionals have access to breaking insurance news, research and data, product info, compliance and legal updates, technology developments, industry trends, and more.
The website combines the established knowledge resources and news reporting capabilities from the experts at NU Property & Casualty Group with proprietary market data and relevant content aggregated from across the Web.
This results in digestible and shareable information that can be immediately put into real-life practice, helping P&C professionals guide their customers through all facets of the insurance, claims and risk management process.
- Year Established: Launched in January 2011.
- Team: Part of the NU Property & Casualty Group, which boasts a combined 200 years of editorial experience.
- Editor-in-Chief: Elana Ashanti Jefferson, a veteran journalist and communications professional.
- Publisher: Published under the NU Property & Casualty Group, a division of ALM Global, LLC.
🌍 Audience & Reach
- Monthly Traffic: ~69K readers per month
- Geographic Reach: Primarily serves the United States market, with a focus on P&C insurance professionals.
🏆 Reputation & Influence
- Citations in Other Media and Industry Reports: Recognized as a leading source for P&C insurance news, trends, and analysis.
- Partnerships with Major Industry Events: Hosts and covers events such as the Complex Claims & Litigation Forum.
- Industry Recognition and Awards: Features initiatives like the Insurance Luminaries program, highlighting innovation in the P&C sector.
- Use in Academic Papers and Whitepapers: Content is referenced in various industry publications and whitepapers.
Content Quality
- Focuses on property and casualty insurance, covering areas such as claims, risk management, and insurance technology.
- Regular updates with news articles, analysis, and opinion pieces.
- Provides in-depth analysis and expert perspectives on industry trends and developments.
- Offers exclusive interviews, reports, and insights pertinent to P&C insurance professionals.
- Contributions from seasoned journalists and industry experts.
10. The Insurer
The Insurer – a Reuters company – is the fastest-growing digital publisher with a powerful voice for the global P&C and specialty (re)insurance industry and the risk capital that flows in and out of it.
Breaking the news first and delivering knowledge that gives you and your business a competitive edge is at our core. And with access to rapid, accurate and reliable content, your team will be able to make better decisions and grow your business.
With offices in London, New York and AtlantaThe Insurer experienced journalists bring in-depth coverage of the developments that matter toThe Insurer’s growing readership.
Editorial strongly believe in providing a platform for the industry to put across its views on the issues that are shaping its future and will continue to invest in resources and bring great journalism to insurance industry.
- Year Established: 2018
- Team: The Insurer operates with a dedicated team of experienced (re)insurance journalists and analysts, with editorial hubs in London, New York, and Los Angeles.
- Publisher: The Insurer is a Reuters company, indicating strong backing and resources from a globally recognized news organization
🌍 Audience & Reach
- Monthly Traffic: ~63K readers per month
- Geographic Reach: The Insurer has a global scope, focusing on underwriting and distribution in complex risk areas, with coverage including North America, Europe, Bermuda, Zurich, and Singapore.
🏆 Reputation & Influence
- Citations in Other Media and Industry Reports: The Insurer is frequently cited in industry discussions and reports, reflecting its influence in the (re)insurance sector.
- Partnerships with Major Industry Events: The Insurer organizes and partners with significant industry events, such as the Program Manager Conference & Awards and the E&S Insurer Conference & Awards.
- Industry Recognition and Awards: The Insurer hosts awards recognizing excellence in the industry, including the Program Manager Awards and the Parametric Insurer Awards. theinsurer.com
- Use in Academic Papers and Whitepapers: While specific citations in academic papers are not detailed, The Insurer’s content is utilized by industry professionals for insights and analysis.
Content Quality
- The Insurer specializes in specialty (re)insurance news, analysis, and data services, focusing on complex risk underwriting and distribution.
- The platform provides regular updates, including news articles, analysis pieces, and video content through The Insurer TV.
- The Insurer offers in-depth analysis and intelligence on global (re)insurance markets, aiming to provide insights that may not be available elsewhere.
- The platform delivers exclusive content, including interviews, panel discussions, and mini docuseries through The Insurer TV, featuring respected industry figures.
- The editorial team comprises experienced journalists and analysts with expertise in the (re)insurance industry.
Methodology
Our methodology for compiling the Top Global Insurance Media Ranking is based on our extensive experience of over 25 years in building authoritative, data-driven industry rankings.
Over the years, we’ve developed a deep understanding of how to evaluate media influence, trustworthiness, and business relevance within specialized sectors like insurance, reinsurance, and insurtech. With this background, we’ve designed a structured approach that reflects both qualitative insight and quantitative metrics.
We used our extensive experience in building industry rankings to develop a clear, data-driven methodology for evaluating top global insurance media.
We began by evaluating History & Stability, looking at when each media outlet was founded, the size and composition of its team, the background of the Editor-in-Chief or CEO, ownership structure, and publisher identity. We know from experience that a stable, well-managed organization with consistent leadership tends to build greater industry trust and longevity.
For Audience & Reach, we used leading analytics tools to assess monthly traffic and geographic distribution. This allowed us to understand not only how many people each outlet reaches, but also whether they have a truly global footprint or serve more regional or niche markets.
In analyzing Reputation & Influence, we looked at media citations, involvement in major industry events, awards, and recognition, as well as inclusion in academic papers and whitepapers. Our experience shows that these indicators are critical in determining how much an outlet shapes thought leadership in the insurance world.
We also included Social Media Presence, tracking follower counts across Facebook, LinkedIn, X (Twitter), and YouTube. We’ve found that strong engagement across multiple platforms often correlates with media relevance and thought leadership in real time.
When evaluating Content Quality, we considered editorial focus and specialization, publishing frequency, the depth of analysis, exclusivity of insights, the credentials of contributing authors, and the language of publication. With our background in media analysis, we place particular emphasis on expertise and original reporting.
From a technical perspective, we used SEO & Digital Performance metrics such as Domain Authority, Page Authority, Domain Rating, Trust Flow, and backlink profiles. We also examined how each outlet ranks on search engines and where their traffic comes from. These factors are essential to understanding digital visibility and content authority.
We then assessed B2B Integration & Services, reviewing whether the platform provides professional tools like market outlooks, insurance indexes, and industry-specific sections. We believe these offerings are vital for a media outlet to be not just informative, but functionally useful to industry stakeholders.
Finally, we considered the Monetization Model to understand each outlet’s business sustainability. We examined whether they rely on sponsored content, display ads, premium reports, lead generation, events, job boards, data licensing, affiliate partnerships, or paid directories. Our experience shows that a diversified monetization strategy often supports better editorial independence and growth.
Through this comprehensive approach, we aimed to fairly and thoroughly assess the most important players in global insurance media. Our goal is to highlight the platforms that are not only informative, but also influential, resilient, and indispensable to the industry they serve.
FAQ
It’s an independently compiled list that identifies the most influential and credible insurance media outlets worldwide. The ranking highlights platforms with strong industry impact, audience reach, and content quality.
In the 2025 Global Insurance Media Ranking, the Top 3 are:
#1 Insurance Business Magazine – 373K monthly visits, DR 82, 834K backlinks
#2 Insurance Journal – 260K monthly visits, DR 83, 3.8M backlinks
#3 Beinsure – 241K monthly visits, DR 72, 195K backlinks
These outlets lead the list due to their large global audiences, strong SEO authority, high-quality editorial content, and consistent industry influence.
We use a robust, data-driven methodology developed from over 25 years of experience in building industry rankings. It combines quantitative metrics (traffic, SEO, backlinks) with qualitative factors (editorial depth, reputation, leadership stability).
We assess outlets across eight key areas:
History & Stability – founding year, leadership, ownership, publisher.
Audience & Reach – monthly visits, global footprint.
Reputation & Influence – citations, awards, event partnerships, academic references.
Social Media Presence – reach and engagement across major platforms.
Content Quality – focus, originality, publishing frequency, expert authors.
SEO & Digital Performance – domain metrics, backlink profiles, visibility.
B2B Services – tools and resources for industry professionals.
Monetization Model – revenue diversification and sustainability.
We review and update the list annually, with adjustments if there are major shifts in a platform’s performance, ownership, or market influence.
It helps insurers, brokers, marketers, and investors identify trusted media partners, benchmark industry influence, and stay connected to reliable information sources.
Traffic and audience engagement data is sourced from SimilarWeb, while SEO metrics such as Domain Rating (DR) and Backlinks (BL) are taken from Ahrefs, ensuring accurate and verifiable results.
