The Birmingham-based Unloq raised £900k to accelerate development of its AI decision intelligence platform. The startup helps businesses combine prediction, governed recommendations and human judgement to improve strategic decisions, according to Beinsure.
The round was led by the West Midlands Co-Investment Fund, with participation from Future Planet Capital Regional, Mercia Ventures and Haatch.
Founded by Dr Yiannis Maos MBE and Satyen Fakey, Unloq builds AI software designed to move companies beyond dashboards and backward-looking reporting. Its platform connects internal business data with external market signals, predicts likely outcomes and recommends practical actions for leadership teams.
The company started trading during the past 12 months and has already worked with global organisations. Its early deployments focused on identifying where AI produces measurable value, then building governed tools that teams use safely inside operating processes.
Unloq’s approach rests on a clear product thesis: AI should sharpen human judgement rather than replace it. The platform applies prescriptive intelligence to recommend next actions, test those recommendations against company goals and constraints, and learn from outcomes after deployment.
According to Beinsure, the funding supports Unloq’s effort to address a growing gap between traditional corporate strategy and the operational demands of AI adoption. Many companies now hold large volumes of data, yet still make forward-looking decisions through retrospective reports.
The company will invest in product engineering and expand its go-to-market team. As part of that plan, Unloq will hire a dedicated go-to-market manager to support enterprise adoption.
Dr Maos said most businesses have access to large datasets but still rely on backward-looking reports when making decisions about the future. He said Unloq was created to help organisations predict what is likely to happen, understand why and act at the right time.
We started Unloq to change that. Our ambition is to help organisations predict what is likely to happen next, understand why, and take the right action at the right time
Dr Yiannis Maos, CEO of Unloq
Dr Maos said the company is proud to build from Birmingham while pursuing global growth. He added the West Midlands has the talent base, industrial depth and entrepreneurial culture needed to produce AI companies with international reach.
The West Midlands Co-Investment Fund was launched by the West Midlands Combined Authority and the West Midlands Pension Fund. It supports high-growth small and medium-sized businesses across the region. Managed by Future Planet Capital Regional, the fund provides equity of up to £1 mn, matched on a 1:1 basis by private co-investment.
Richard Parker, Mayor of the West Midlands, said AI is changing how companies operate and compete. He said Unloq’s platform gives businesses stronger decision-making capability and supports productivity, growth and employment across the regional economy.
I’m backing Unloq because their cutting-edge AI platform can help our businesses do just that by giving them the ability to make the right decisions at the right time.
“That means a more productive, high growth economy, something that sits at the very heart of my West Midlands Growth Plan. By using the WMCO to invest in the industries of the future we are driving innovation, jobs and growth.”
Shiventa Sivanesan, Director of Investment Management and Stewardship, said the investment shows how disciplined local capital supports regional companies while keeping the West Midlands Pension Fund’s fiduciary duty to scheme members and employers at the centre of its approach.
Dr Maos added that companies succeeding with AI will move beyond adopting more tools. He said the stronger businesses will embed intelligence into planning, decision-making and execution.
