London insurtech Eleos rolled out its AI Voice Agent, a tool built to run 24/7 customer support and even place outbound calls to prospective clients.
The system taps real Eleos policy documents to answer coverage updates, claims questions, cancellation steps and other day-to-day issues that usually clog call queues.
It’s always on, always reachable, and, according to our data, squarely aimed at policyholders who want quick answers without digging through PDFs or waiting for office hours.
Kiruba Shankar Eswaran, CEO and co-founder, said the launch extends the company’s mission to make protection simple and accessible.
He argued that customers should get help whenever they need it, whether the call comes at midnight or mid-afternoon, and the voice agent strips away some of the friction that keeps people from understanding or managing their cover.
Life insurance is one of the most important financial decisions people can make, but too often it feels out of reach. With Theea, we’re changing that by building awareness through clear, jargon-free guidance, improving access with on-demand, multilingual support, and driving engagement by giving people the confidence to explore and choose coverage in their own time.
Kiruba Shankar Eswaran, CEO and co-founder
“Our mission has always been to make protection simple and inclusive, and Theea is a powerful step in that direction,” Eswaran said.
Launched in 2023, and with teams in London and Lisbon, Eleos was founded by a team of entrepreneurs who have successfully exited from Zaask, a leading services marketplace in Iberia, and Anorak, the UK’s first digital life insurance broker.
CEO Kiruba Eswaran and CTO Nuno Costa are joined by lead engineer Antonio Garnier to take on this enormous challenge in an enormous market.
Eleos stressed that the system backs up human teams rather than replacing them. The AI handles basic queries and supports people who struggle with online forms or email, while live agents remain available by phone, email or WhatsApp.
The company wants the tool to feel like an open door, not a barricade between the customer and a human being. Maybe that balance works, maybe it’ll need tuning once call volumes start flowing.
The Voice Agent follows Theea, the AI chatbot Eleos launched in August. Theea guides customers through insurance applications with step-by-step instructions and personalised coverage estimates.
Eswaran said at the time that life insurance often feels out of reach, and the chatbot tries to change that with clear language, multilingual support and on-demand access that lets people explore cover at their own pace. It fits the same theme: remove noise, cut intimidation, keep people moving.
During a two-month pilot involving more than 5,000 customers, individuals using Theea were 2.5 times more likely to enrol in a policy than those who did not engage with the service. The company said the results highlight growing demand for digital tools that reduce friction in complex financial products.
Key functions include multilingual support, jargon-free explanations, and instant responses that eliminate the need to speak with an agent.
Eleos Life emphasized that traditional AI tools often provide incomplete or inaccurate guidance, while Theea was built to address those gaps with life insurance-specific expertise.
The insurtech said its broader mission is to expand access to protection by combining proprietary data with AI-powered technology that enables customers to make informed coverage decisions.
Eleos focuses on embedded term life, disability and income protection in the US and UK. The AI Voice Agent now slots into that strategy as another always-available touchpoint, and honestly, it signals how aggressively Eleos plans to lean on AI to scale without losing the personal feel customers still expect.
