San Francisco-based Zocks, a fintech company developing an artificial intelligence–driven platform for personalized financial advising, has raised $45 mn in a Series B funding round as it moves to deepen the use of artificial intelligence across financial advisory operations.
The round was co-led by Lightspeed Venture Partners and QED Investors, with participation from Illuminate Financial and existing investors Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital.
The raise brings Zocks’ total funding to $65 mn, following a $13.8 mn Series A completed in March 2025.
According to Beinsure, the round reflects continued investor appetite for workflow-centric AI platforms built specifically for regulated financial services.
Zocks’ platform uses AI algorithms to analyze market trends, user goals, and spending behavior. It delivers tailored investment suggestions and automated rebalancing strategies designed to improve returns and reduce risk.
Natural language processing enables conversational interaction, allowing users to query financial plans in plain language.
Zocks, led by founder and chief executive Mark Gilbert, positions itself as a privacy-first AI system designed for financial advisors rather than a generic productivity layer.
The platform initially focused on automating administrative tasks that consume advisor time but generate little revenue impact.
The software integrates directly with core advisory infrastructure, including CRM platforms, financial planning systems, tax software, and portfolio management tools.
That connectivity allows Zocks to automate workflows such as onboarding, account opening, meeting preparation, follow-ups, and document processing without requiring advisors to leave their primary systems.
Zocks says its platform saves advisors more than 10 hours per week by converting client conversations into structured, usable data.
By combining conversational inputs with system-level data, the platform surfaces insights across an advisor’s entire book of business rather than at the individual client level.
Advisors can identify clients without education savings plans, assets held outside managed portfolios, or households approaching required minimum distribution thresholds.
Suggested actions appear alongside those insights and can be executed with a single click, reducing friction between analysis and execution.
The company reports adoption across more than 5,000 financial firms. Enterprise customers include Ameritas, Carson Group, Kestra Financial, and Osaic.
Laura Bock, partner at QED Investors, said Zocks is moving beyond meeting transcription tools toward becoming a system of work for advisors and agents.
She pointed to the platform’s ability to operate across core systems, data sources, and compliance environments at enterprise scale, which she said positions it as infrastructure for firms competing on client experience across wealth, banking, and insurance.
Zocks isn’t just another AI meeting tool; it’s emerging as the system of work for advisors and agents. We were impressed by the depth of workflow automation and the ability to operate across core systems, data sources, and compliance environments at enterprise scale.
Laura Bock, Partner at QED Investors
As firms look to scale personalised service and compete on client experience across wealth, banking, and insurance, Zocks will become essential infrastructure,” said Laura Bock.
With the new capital, Zocks plans to expand enterprise functionality, including deeper integrations, enhanced security, and additional compliance features.
The company aims to position its platform as a central operating layer for advisory firms managing growing client expectations around personalisation.
Gilbert said accelerating AI capability is reshaping how advisors deliver service. He said Zocks is evolving from a workflow system into a system of insight, aggregating intelligence to identify revenue opportunities and guide advisors toward more proactive, personalised engagement across their entire client base.
