The growth of general awareness among common people about the benefits of insurance policies has created a huge demand for general insurance policies provided by several companies across the globe.

Insurance companies have also increased their market presence by the application of digital insurtech or insurance technology infrastructure with the changing economic scenario.

According to Future Market Insights (FMI), the insurtech market is forecasted to reach a net worth of $165 Bn in 2032 from a mere market value of $12.5 Bn in 2021. It is predicted to with an impressive CAGR of 26% during the forecast period.

Over the past few years, insurtechs have emerged in the insurance space. Investments have grown by leaps and bounds—whereas $140 million was invested annually in 2011, investment climbed to $270 million in 2013, and $2.7 billion in 2015.

InsurTechs intensifies in terms of offering customized policies

Over the years of service and development of commercial insurance, insurtechs companies have intensified in terms of offering customized policies to the customers. Adoption of such technology for collecting and analyzing customer data for insurtech life insurance companies has further boosted the business attraction of the global insurtech market.

Over this same period, the most successful insurtech ventures moved beyond the seed and venture-capital rounds of financing to advanced funding rounds. The average investment per insurtech has risen fivefold, from $5 million in 2011 to $22 million in 2015.

Insurtechs are the driving force of this evolution, and investors are taking note. Venture capital (VC) investment has grown faster than the more mature private-equity or public-markets funding.

In 2021 alone, the total amount of VC invested in insurtechs surpassed $11 billion, double the amount invested in 2020

In addition, private-equity investors are increasingly looking to invest sooner, further increasing the amount of capital flowing into the market.

This has created significant pressure on insurtechs to scale—and to do so quickly. While some insurtechs may choose to merge with incumbents, others will focus on scaling independently. The path to accelerating growth differs depending on the type of insurtech player. In this post, we focus on two common types: emerging carriers and distributors, and ecosystem players.

5 key takeaways by the insurtech market

  1. The emergence of a number of small and regional players operating in various categories such as insurtech car insurance or home insurance insurtech companies have fragmented the market, making it highly competitive.
  2. As per the market analysis report, the absolute growth of the global insurtech market size in terms of value is predicted to be around US$ 148.8 Bn over the forecast years 2022 to 2032.
  3. As the concept of insurtech insurance companies is expanding to new areas of service, the solution segment is growing at a faster rate than the service segment. The CAGR predicted for the solution segment is nearly 25.8% for the coming decade.
  4. On the basis of various technologies adopted by life insurance tech companies, cloud computing has emerged to be the most attractive segment in the present market. The estimated growth of this segment over the forecast years is nearly 25.2%.
  5. US market holds the dominant position in the global market for having the highest amount of insurtech capital, valued at about US$ 6 Bn in the year 2022. It is also the top-performing country with a CAGR of 25.6% that is predicted to reach the net worth of the regional insurtech market up to US$ 58.6 Bn by the end of this forecast period.

Most of the key players are strengthening their market by establishing partnerships and collaborations with the banking and financial institutions for introducing new specific commercial insurance insurtech solutions.

Rapid digitization of major service sectors of economy has also shifted the business model of insurance providing companies across the globe. Addition of professional and consulting services to the potential customers over online platforms have necessitated the integration of insurance technology solutions further propelling the growth of global insurtech market.

According to the market survey report of the EIS group for Insurance companies, almost 59% of the companies were found to have increased their spending on establishing digital infrastructure. This includes a record proliferation of P&C insurtech companies in the global market.

The major players in global insurtech market

The major players operating in the global insurtech market include Damco Group, DXC Technology Company, Majesco, Oscar Insurance, Quantemplate, Shift Technology, Trov Insurance Solutions, LLC, Wipro Limited, and Zhongan Insurance, among others.

One of the top insurance companies in the USA named, Universal Fire & Casualty Insurance Company, announced to accept cryptocurrency payments for premiums, starting a new business model for home insurance insurtech companies in the US market. Integration of such advanced digital facilities and blockchain technologies is expected to further boost the global insurtech market.

An automobile insurance company Metromile also announced in December 2021 to accept cryptocurrency from its customers to pay their premiums and claim payments. This new development is anticipated to give way to some new opportunities in the domain of insurtech.

Ecosystem players are B2B utilities that enable a better insurance ecosystem (for example, by improving claims processing).

To drive accelerated growth, they need to refine their go-to-market (GTM) approach, increase the efficiency of their engineering and professional services functions, and explore opportunities in adjacent markets. As large insurance groups have started to build their own utilities, the imperative to scale quickly has become more urgent than ever in a winner-takes-all market.

With so many ecosystem providers vying for a position in the insurtech space, it is critical for players to focus beyond their core and drive growth in adjacencies—both organically and through strategic M&A opportunities. A leading claims insurtech started by interviewing customers to understand their current pain points and any opportunities to improve, then defined an addressable market for adjacencies and prioritized the most attractive subsegments.

In the process, the company not only uncovered a potential competitive threat to its core position but also expanded its reach through an add-on acquisition to enable future growth. In the face of growing headwinds and capital constraints, aggregating technology assets through M&A and leveraging a professional GTM engine can help B2B utilities gain a significant advantage.


Peter Sonner   by Peter Sonner

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