Neptune Insurance, the largest private flood insurance provider in the United States, is promoting a new way for consumers to shop for flood coverage by asking a personal AI agent to research options on their behalf.
The company pointed to AI agents such as Meta’s Muse, which are designed to browse websites, complete forms and handle multi-step online tasks.
Neptune expects this type of software to simplify how consumers research financial products, including insurance, as more shopping activity moves toward automated digital assistants.
Neptune’s AI-powered quoting system processes tens of thousands of quotes each day and returns pricing within seconds. The company said its digital setup fits the way autonomous agents search for products because consumers no longer need to move manually between multiple websites or forms.
Consumers using Muse are prompted to ask the agent to help them explore flood insurance options from Neptune. Muse then guides the user through available choices and helps identify coverage based on the information provided during the process.
The internet dramatically expanded consumers’ ability to shop for insurance. AI agents have the potential to take that another step forward by doing much of the shopping for them. For Neptune, that creates another way for consumers to find our products.
Matt Duffy, president of Neptune
Neptune built its business around digital access to flood insurance. Its proprietary technology evaluates property risk in real time, allowing customers and insurance professionals to obtain pricing in seconds instead of relying on longer manual underwriting processes.
Consumers currently reach Neptune through more than 55,000 insurance professionals using its platform, directly through its website, through conversational AI services such as ChatGPT, or through autonomous agents acting for the customer. The company sees AI-assisted shopping as another distribution route alongside those existing channels.
The distribution landscape is getting larger. A consumer who might previously have visited multiple websites, called several insurance agents, or simply decided the process was too difficult, can ask an AI agent to do that work for them.
Matt Duffy added that Neptune wants its products to be easy for AI agents to find and evaluate when they search the market for flood insurance.
Neptune also tied the use of AI agents to the persistent U.S. flood insurance gap. Tens of millions of properties exposed to flooding remain uninsured, despite the potential financial damage from a flood, according to the company.
AI agents give property owners another route to learn about flood exposure and available insurance options. Neptune said better access to this information could support online purchases while giving consumers more context before discussions with licensed insurance professionals.
“Anything that makes it easier for a property owner to understand their flood risk and shop for coverage can expand the market,” Duffy said. Neptune currently provides coverage to more than 316,000 customers.
The company plans to continue adding ways for consumers, insurance professionals and technology platforms to access its products. Neptune also offers Atlas+, a suite of AI tools developed for insurance agents alongside its work with consumer-facing AI agents.
